Dinesh Divekar
Business Mentor, Consultant And Trainer
Anil.arora
Administration Head
+1 Other

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Dear All,
I recently joined an IT training corporate as a Training cum Placement Manager and I have about four years of experience as soft skills trainer. However, I have only one and a half years of experience in placing students in corporates.
My humble query is do I have to walkin to each and every organization and do a presentation or can I just call,send mailers and CV's of fresher candidates to corporates.
How do I segregate between which company will ask candidates to upload CV or will agree to a campus drive, because mostly these companies do not have a mail id or a phone number to which we can call.
Appreciate an early reply.
Reg Ss
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Dear Divekar,
Can you pleae throw some light Sir.
I recently joined an IT training corporate as a Training cum Placement Manager and I have about four years of experience as soft skills trainer. However, I have only one and a half years of experience in placing students in corporates.
My humble query is do I have to walkin to each and every organization and do a presentation or can I just call,send mailers and CV's of fresher candidates to corporates.
How do I segregate between which company will ask candidates to upload CV or will agree to a campus drive, because mostly these companies do not have a mail id or a phone number to which we can call.
Appreciate an early reply.
Reg Ss
attribution https://www.citehr.com/456518-senior...#ixzz2Q8WdHWiV
Training cum Placement Manager with five years of experience means have a good knowledge about your work and techniques and can recognize the good fits for Organizations. Also you admitted that you have experience in finding good candidates/employees for corporate sectors means are not the one who don’t know how to perform the job.

By just making phone calls and sending CV’s directly to Companies without interviewing the candidates at your own which helps to to recognize good profile, I believe you won’t justify with your profile and experience or would not be according to demand of your assigned job by your company.

I would suggest you to act like a Recruiter, and by TASK MANAGEMENT, you can segregate your work easily.

Step 1: You first need to work for a good presentation with enough and corrective information about your purpose and how you can give candidates’ placements with your Organization or can help them in making their career and why they should join you.

Step 2: you can visit Companies directly and by presenting your purpose, you can attract the candidates and find good fits for corporate companies.

Step 3: You can also take the help of other placement consultancies or job portals to get good profiles and candidate’s contacts. Interviewing the candidates by using corrective methods according to demand of Jds, you can find good profile and subsequently, you can send the profile to companies.

Further, I would like to know whether you want to find good employees for your employer being a Placement Manager and Trainer or what?

Can you please explain it - - >

[Quote) How do I segregate between which company will ask candidates to upload CV or will agree to a campus drive, because mostly these companies do not have a mail id or a phone number to which we can call.[/quote]
Dear Anil,
Thanks a million Sir and am working for training corporate placing our students with corporates.
So far hardware and networking placements were easy, cause only freshers are needed.
But, now I am facing challenges in placing software techy freshers and thats my query.
How? Just by walkin and giving a business card like a sales man or do I have to fix appointments to walkin.
Either way I am comfortable, but which is the correct procedure and save time.
Tks
Ss
Before going further, I would like to say that you must share complete details while making queries because incomplete information can mislead others and get you wrong response.

Well as you have shared yourself with your motive, I would say that the step 1 & 2 would remain the same for you but with some changes. Now you have to present your motive with a presentation on how your students are best and why they could be best fits for Companies/Employers.

You can visit the companies and get their email and other contacts else can get their contacts by websites because todays things are very much possible with blessings of technology. You can get in touch with them by their email and contacts, can send your presentation and details and seek appointments but by visiting company directly and presenting your motive is most important in your job because you ultimately have to attract them to get you a business or hire your students, which is not so easy. Until companies found interest in your and your company trained candidates and that your students can be good resource for them, they will not hire anyone.

Moreover, if you feel like you want save time or want to adopt a procedure that can save your time and get your purpose solved or give you comfort is not so possible. “No Pain, No Gain”

The best solution is to contact other placements who can connect you with companies directly and you can get place your students.
Dear friend,

From your post, as I see it you have soft skills background and now you need to "sell" the products. Your products are "careers of the students". Your target customers are companies.

Since you were soft skills trainer, it goes without saying that you must have mastered communication skills and presentations skills. Both the skills are essential for promoting your products.

What you need to master is "sales and marketing skills". I recommend you going through various books on selling skills and how to do marketing. If you could go through Philip Kotler's book on marketing management then it is the best one.

You have asked of the two, what approach you should adopt, whether to send mailers to your prospective clients or personally visit the clients. I recommend you doing both. First send the mailers, then give a call and start visiting them personally. This is your selling.

Amongst your target customers, you would be dealing with HR professionals. Try drawing out profile of your customers. What questions they ask, make a list of it.

However, you just cannot stop at selling. You need to get into branding as well. For this start conducting some events at your institute. Call the seniors from corporate and give them some lectures. Let the word of your institute spread in the market. For this let me give example of Colgate toothpaste. Who does not know that Colgate is a toothpaste? It in the market for the last 50-60 years. Yet the company hammers their product through extensive advertising.

Of course, you may say that comparison of FMCG product with IT Training Institute is unfair, however, what matters is branding and not allowing the thoughts of your product out of the mind of the prospective customers. Ask your management to spare some budget for marketing as well.

Please remember marketing is like tilling the land and making it fit for cultivation. Selling is like sowing the seeds and further nurturing it. Both are complementary to each other and one cannot compensate for another. No product has been sold by itself. Background of marketing is essential.

Thanks for addressing a post especially to me. I am little flattered.

Dinesh V Divekar


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