I am an MBA fresher. I got a job in a hospital in the HR department. The hospital is going to enhance its facility. Could you please suggest the important things we need to know to handle hospital administration and new trends in hospital administration?
From India, Pune
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KC
RK
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Can anyone help me in making a questionnaire for finding out the following:

1. Challenges faced by patients in the hospital.
2. Identifying problem areas in the hospital by talking to its employees.
3. Questionnaire for the management.

Thanks,
Richa

From India, Delhi
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Managers in the healthcare industry need to be well-versed in developing appropriate pricing, branding, and promotional strategies. They are required to understand the service delivery process and suggest improvements. Additionally, they must possess a thorough knowledge of all costs and work towards improving profitability.

Hospital Administration Leadership

In addition to traditional hospitals and medical centers, hospital administrators provide leadership for psychiatric and mental health facilities, alcohol and/or drug rehabilitation centers, and long-term care and nursing home-type agencies.

Regards,
Kaushik

From India, Pune
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Understanding the Role of Customer Relations in a Hospital

Congratulations and all the very best in your role. First and foremost, you should understand that your customers are very special. For a jewelry shop, customers visit with a lot of joy and enthusiasm. However, in a hospital setting, all your customers will visit with a lot of pain and tension; hence, your front office and customer relations executives' role is very critical.

Challenges in Managing Hospital Staff

Most doctors will be on call or part-time, hence handling them is also a challenging task. Supportive staff like technicians, nurses, etc., and ambulance drivers play critical roles. The turnaround time at your MRI, X-ray, etc., and their downtime, as well as housekeeping, are very critical areas in any hospital business.

The Importance of Hospital Image and Marketing

With all of the above, the image of the hospital goes into the market, reaches the public, and influences the business. Your marketing team is also crucial. In this context, as an HR person, spend much time with the doctors, be on the shop floor, observe, understand, and identify the critical factors.

Action Points for Improvement

There are a few more points that need to be addressed, but before proceeding, please obtain your management's approval:

- Implement a suggestion box for customers.
- Collect phone numbers of customers, call them, and gather feedback.
- Meet with the doctors who refer patients to your hospital, understand the hardships their patients face, and coordinate with your marketing team during these meetings.

Regards,

From India, Hyderabad
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You can suggest enhancements that can be made to the hospitality and service rendered to patients and their family.
From India, Bengaluru
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