How can I make a report or assignment of pestle analysis of a company? (1000 words)
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Dear Mittaldelhi,

PESTLE Analysis is one of the tools of business strategy. PESTLE analysis is used to scan the business environment. Business environment we can only monitor. Far from controlling it, we cannot even respond to it.

I conduct 3-day training programme on "Strategic Analysis of Enterprise". This is the first tool that I use for the discussion.

This tool is generally used by seniors who have general understanding of business environment. Mere having understanding of a particular industry is not sufficient. There is a questionnaire for the PESTLE analysis. This questionnaire is circulated amongst the seniors in a meeting room. Thereafter, point by point discussion is done and risks arising out of the business environment are identified. Have you done all this? If not I recommend you doing it first. Without this discussion, it is not possible to make a report.


Dinesh Divekar

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