Dear friends,
In today's Times of India, there is an article titled "Dabur plans to counter Patanjali". You may click on the hyperlink, if you wish to go through the article. The article says that to counter the growth of Patanjali products, Dabur will introduce new Ayurvedic products. Compared with Dabur, Ramdev Baba's Patanjali was a new entrant, and it followed a growth strategy encompassing all four quadrants of Ansoff Matrix.
However, Dabur is a well-established player in Ayurvedic medicines with its own sound distribution network. Therefore, by introducing new Ayurvedic products, they would be following a "Product Development" (New Products in Existing Market) strategy.
Conclusion: Ansoff growth matrix is useful for expansion but is not a substitute for strategy. Strategic positioning involves achieving competitive advantage by preserving what is distinctive about a company, performing different activities from rivals, or performing similar activities in different ways to gain a competitive advantage.
If you wish to conduct the 3-day training programme on "Strategic Analysis of the Enterprise," feel free to contact me.
Thanks,
Dinesh Divekar
From India, Bangalore
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8036In today's Times of India, there is an article titled "Dabur plans to counter Patanjali". You may click on the hyperlink, if you wish to go through the article. The article says that to counter the growth of Patanjali products, Dabur will introduce new Ayurvedic products. Compared with Dabur, Ramdev Baba's Patanjali was a new entrant, and it followed a growth strategy encompassing all four quadrants of Ansoff Matrix.
However, Dabur is a well-established player in Ayurvedic medicines with its own sound distribution network. Therefore, by introducing new Ayurvedic products, they would be following a "Product Development" (New Products in Existing Market) strategy.
Conclusion: Ansoff growth matrix is useful for expansion but is not a substitute for strategy. Strategic positioning involves achieving competitive advantage by preserving what is distinctive about a company, performing different activities from rivals, or performing similar activities in different ways to gain a competitive advantage.
If you wish to conduct the 3-day training programme on "Strategic Analysis of the Enterprise," feel free to contact me.
Thanks,
Dinesh Divekar
From India, Bangalore
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