Leolingham2000
Management Consultant
Pulsar180
Hr Professional

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All respected Seniors-Juniors,
I am working in a facility management co. as an executive HR. Now management has asked to have interviews for Maketing Manager. As I dont have any experiece in marketing, because of this I need your help.
If anyone of you will provide any questionnaire for the same, it wil assist me a lot and I will be very grateful to you.
Regards
Vikas Kumar

From India, New Delhi
VIKAS,
HERE IS SOME USEFUL MATERIAL.
You should take these questions and tailor it to your
own style / language.
REGARDS
LEO LINGHAM
==================================
MARKETING QUESTIONS FOR THE INTERVIEWS.

1.MARKET
-what is the size of the market in this country, currently.
-what factors influence the market growth.
-what are the trends in the market currently
-what are the needs of the market
-what is the current growth rate

2.MARKET ENVIRONMENT
-what are the opportunities
-how do you see the opportunities

3.COMPETITION
-who are the major competitors
-what are the substitutes available now
4.MARKETING ISSUES
-what are the positive issues that are existing now
-how would you exploit them
-what are the negative issues
-how would you overcome them

5.KEYS TO MARKETING SUCCESS
-what are the keys to success
6.CHANNELS
-what channels would you use to market this service

7.MARKETING STRATEGIES
-in general terms, what market strategies would you adopt
8.TARGET MARKET
-who do you think will be our target market.
9.MARKET SEGMENTS
-what market segments would you focus, initially
10. MARKET POSITIONING
-how will you position our service in the current market.
11.MARKETING RESEARCH
-do you think , it is necessary to do a market research
-what will be your approach
12.PROMOTIONAL ACTIVITIES
-what kind of marketing promotional activities would you adopt

13.CUSTOMER SERVICE
-what will be your customer service objective
14.MARKETING BUDGET
-how would you estimate your marketing budget
15.MARKETING COLLATERALS
-what marketing collaterals [ brochure/newsletters/fliers/posters
etc would you lay emphasis on /why.
16. SALES
-how would you prospect new accounts
17. ONLINE MARKETING
-would you use online marketing resources / why-how.
18.COMMUNICATION MIX
-what media mix would you use / why
-what communication mix would you use / why
19.SALES PROCESS
-what sales process is involved in selling our service
20. BUYING PROCESS
-what buying process involved by our customers
-what factors are considered in buying our service.
21.MARKETING PLANNING
-how would you go about in developing a marketing planning
describe the process.
22. MARKET DEVELOPMENT
-what do you mean by the term MARKET DEVELOPMENT
23. PLC
-can you explain why PRODUCT LIFE CYCLE IS IMPORTANT
IN PRODUCT MARKETING
23.STRATEGIC MARKETING
-can you explain what do you mean by strategic marketing
how would you go about developing a strategic marketing planning
24.MARKETING CONCEPT
-what is marketing concept --explain
25.IMPORTANCE OF MARKETING
-How Important is Marketing to Strategic Management and the
Organization Success.
26.STRATEGIC MARKETING MANAGEMENT
-what do you mean by strategic marketing management
27.MARKET BEHAVIOR
-why knowing buyer behavior is important for marketers
28.MARKETING BEHAVIOR
-what is the difference between consumer buying behavior and
and organizational buying behavior.
29.MARKET SEGMENTATION
-how would you segment the market
30.MARKET PRODUCT PRICING.
-what factors would you consider when pricing the product.
31.BRANDING
-how would go about in branding a product
32. MERCHANDISING
-what do you understand by the term merchandising
33.TRADE MARKETING MANAGEMENT
-what does this term means
34.TEST MARKETING
-what do you understand by the term test marketing
35.MARKETING RESEARCH
-what are the various research methods for marketing.
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From India, Mumbai
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