Dear All,
I am working in a facility management company as an executive HR. The management has now requested interviews for the Marketing Manager position. Given my lack of experience in marketing, I would greatly appreciate any assistance you can provide.
If any of you could share a questionnaire for the marketing manager interviews, it would be extremely helpful, and I would be very grateful.
Regards,
Vikas Kumar
From India, New Delhi
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16I am working in a facility management company as an executive HR. The management has now requested interviews for the Marketing Manager position. Given my lack of experience in marketing, I would greatly appreciate any assistance you can provide.
If any of you could share a questionnaire for the marketing manager interviews, it would be extremely helpful, and I would be very grateful.
Regards,
Vikas Kumar
From India, New Delhi
Acknowledge(0)Amend(0)
All respected Seniors-Juniors,
I am working in a facility management company as an executive HR. Now management has asked to have interviews for a Marketing Manager. As I don't have any experience in marketing, I need your help.
If any of you will provide any questionnaire for the same, it will assist me a lot, and I will be very grateful to you.
Regards,
Vikas Kumar
VIKAS,
HERE IS SOME USEFUL MATERIAL. You should take these questions and tailor them to your style/language.
REGARDS,
LEO LINGHAM
MARKETING QUESTIONS FOR THE INTERVIEWS:
1. MARKET
- What is the size of the market in this country currently?
- What factors influence the market growth?
- What are the trends in the market currently?
- What are the needs of the market?
- What is the current growth rate?
2. MARKET ENVIRONMENT
- What are the opportunities?
- How do you see the opportunities?
3. COMPETITION
- Who are the major competitors?
- What substitutes are available now?
4. MARKETING ISSUES
- What positive issues exist now, and how would you exploit them?
- What are the negative issues, and how would you overcome them?
5. KEYS TO MARKETING SUCCESS
- What are the keys to success?
6. CHANNELS
- What channels would you use to market this service?
7. MARKETING STRATEGIES
- In general terms, what market strategies would you adopt?
8. TARGET MARKET
- Who do you think will be our target market?
9. MARKET SEGMENTS
- What market segments would you focus on initially?
10. MARKET POSITIONING
- How will you position our service in the current market?
11. MARKETING RESEARCH
- Do you think it is necessary to do market research?
- What will be your approach?
12. PROMOTIONAL ACTIVITIES
- What kind of marketing promotional activities would you adopt?
13. CUSTOMER SERVICE
- What will be your customer service objective?
14. MARKETING BUDGET
- How would you estimate your marketing budget?
15. MARKETING COLLATERALS
- What marketing collaterals (brochure/newsletters/fliers/posters, etc.) would you lay emphasis on and why?
16. SALES
- How would you prospect new accounts?
17. ONLINE MARKETING
- Would you use online marketing resources? Why/How?
18. COMMUNICATION MIX
- What media mix and communication mix would you use and why?
19. SALES PROCESS
- What sales process is involved in selling our service?
20. BUYING PROCESS
- What buying process is involved for our customers?
- What factors are considered in buying our service?
21. MARKETING PLANNING
- How would you go about developing a marketing plan? Describe the process.
22. MARKET DEVELOPMENT
- What do you mean by the term MARKET DEVELOPMENT?
23. PLC
- Can you explain why PRODUCT LIFE CYCLE IS IMPORTANT IN PRODUCT MARKETING?
24. STRATEGIC MARKETING
- Can you explain what you mean by strategic marketing and how you would go about developing a strategic marketing plan?
25. MARKETING CONCEPT
- What is the marketing concept? Please explain.
26. IMPORTANCE OF MARKETING
- How important is marketing to strategic management and organizational success?
27. STRATEGIC MARKETING MANAGEMENT
- What do you mean by strategic marketing management?
28. MARKET BEHAVIOR
- Why is knowing buyer behavior important for marketers?
29. MARKETING BEHAVIOR
- What is the difference between consumer buying behavior and organizational buying behavior?
30. MARKET SEGMENTATION
- How would you segment the market?
31. MARKET PRODUCT PRICING
- What factors would you consider when pricing the product?
32. BRANDING
- How would you go about branding a product?
33. MERCHANDISING
- What do you understand by the term merchandising?
34. TRADE MARKETING MANAGEMENT
- What does this term mean?
35. TEST MARKETING
- What do you understand by the term test marketing?
36. MARKETING RESEARCH
- What are the various research methods for marketing?
Thank you.
From India, Mumbai
Acknowledge(0)Amend(0)
I am working in a facility management company as an executive HR. Now management has asked to have interviews for a Marketing Manager. As I don't have any experience in marketing, I need your help.
If any of you will provide any questionnaire for the same, it will assist me a lot, and I will be very grateful to you.
Regards,
Vikas Kumar
VIKAS,
HERE IS SOME USEFUL MATERIAL. You should take these questions and tailor them to your style/language.
REGARDS,
LEO LINGHAM
MARKETING QUESTIONS FOR THE INTERVIEWS:
1. MARKET
- What is the size of the market in this country currently?
- What factors influence the market growth?
- What are the trends in the market currently?
- What are the needs of the market?
- What is the current growth rate?
2. MARKET ENVIRONMENT
- What are the opportunities?
- How do you see the opportunities?
3. COMPETITION
- Who are the major competitors?
- What substitutes are available now?
4. MARKETING ISSUES
- What positive issues exist now, and how would you exploit them?
- What are the negative issues, and how would you overcome them?
5. KEYS TO MARKETING SUCCESS
- What are the keys to success?
6. CHANNELS
- What channels would you use to market this service?
7. MARKETING STRATEGIES
- In general terms, what market strategies would you adopt?
8. TARGET MARKET
- Who do you think will be our target market?
9. MARKET SEGMENTS
- What market segments would you focus on initially?
10. MARKET POSITIONING
- How will you position our service in the current market?
11. MARKETING RESEARCH
- Do you think it is necessary to do market research?
- What will be your approach?
12. PROMOTIONAL ACTIVITIES
- What kind of marketing promotional activities would you adopt?
13. CUSTOMER SERVICE
- What will be your customer service objective?
14. MARKETING BUDGET
- How would you estimate your marketing budget?
15. MARKETING COLLATERALS
- What marketing collaterals (brochure/newsletters/fliers/posters, etc.) would you lay emphasis on and why?
16. SALES
- How would you prospect new accounts?
17. ONLINE MARKETING
- Would you use online marketing resources? Why/How?
18. COMMUNICATION MIX
- What media mix and communication mix would you use and why?
19. SALES PROCESS
- What sales process is involved in selling our service?
20. BUYING PROCESS
- What buying process is involved for our customers?
- What factors are considered in buying our service?
21. MARKETING PLANNING
- How would you go about developing a marketing plan? Describe the process.
22. MARKET DEVELOPMENT
- What do you mean by the term MARKET DEVELOPMENT?
23. PLC
- Can you explain why PRODUCT LIFE CYCLE IS IMPORTANT IN PRODUCT MARKETING?
24. STRATEGIC MARKETING
- Can you explain what you mean by strategic marketing and how you would go about developing a strategic marketing plan?
25. MARKETING CONCEPT
- What is the marketing concept? Please explain.
26. IMPORTANCE OF MARKETING
- How important is marketing to strategic management and organizational success?
27. STRATEGIC MARKETING MANAGEMENT
- What do you mean by strategic marketing management?
28. MARKET BEHAVIOR
- Why is knowing buyer behavior important for marketers?
29. MARKETING BEHAVIOR
- What is the difference between consumer buying behavior and organizational buying behavior?
30. MARKET SEGMENTATION
- How would you segment the market?
31. MARKET PRODUCT PRICING
- What factors would you consider when pricing the product?
32. BRANDING
- How would you go about branding a product?
33. MERCHANDISING
- What do you understand by the term merchandising?
34. TRADE MARKETING MANAGEMENT
- What does this term mean?
35. TEST MARKETING
- What do you understand by the term test marketing?
36. MARKETING RESEARCH
- What are the various research methods for marketing?
Thank you.
From India, Mumbai
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HR Manager questionnaire.d oc