Dear HR Professionals,
The management of my company wants me to develop the mission and vision statements for the organization, so they have requested me to provide them with a few statements to choose from. We are in the Market Research industry and are currently in an expanding stage with the current size of a small company.
Please suggest if you have any ideas on how to design these statements, where to find sample statements, or any websites that could provide assistance. Your prompt reply would be greatly appreciated.
Thank you.
Regards
From India, Delhi
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9The management of my company wants me to develop the mission and vision statements for the organization, so they have requested me to provide them with a few statements to choose from. We are in the Market Research industry and are currently in an expanding stage with the current size of a small company.
Please suggest if you have any ideas on how to design these statements, where to find sample statements, or any websites that could provide assistance. Your prompt reply would be greatly appreciated.
Thank you.
Regards
From India, Delhi
Acknowledge(0)Amend(0)
Googling both statements will unearth an abundance of both, which you can then use as a template or a reference.
Mission Statement: Understanding Its Purpose
A Mission Statement is created to encapsulate an organization's REASON OF EXISTENCE. That is, why is the organization there? Why was it created in the first place? Thus, the word MISSION.
There are dozens of ways to write Mission Statements depending on the nature of the business, the thinking/reasoning which spawned the business in the first place, its operational scope, etc.
A mission statement's criticality is borne by the fact that McKinsey charges its clients upwards of a few lakhs of rupees to construct one - and organizations line up to use their services.
Elements of an Effective Mission Statement
If I were to oversimplify an effective mission statement, it MUST include 3 Critical Elements:
- What is the organization's business (What does it do/sell)
- Who is the organization's target client (Who will buy what the business does or sells)
- How are those target clients benefited by the organization's output (Why should they buy what the business does or sells)
If you can get this down into a mission statement, you're already country miles ahead of your competitors. You can have a look at <link outdated-removed>.
Remember - a Mission Statement is NOT a glorified brochure or website copy. It MUST ALWAYS be about providing a solution. A Mission Statement is for the client and NOT the business. That's why we have both - Mission & Vision Statements. Vision Statements are about the business and its forecasted achievements.
The Importance of a Statement of Values
To make a Mission Statement, an organization MUST always back it up with a carefully thought-out Statement of Values. Why? Because if the values underpinning an organization are shaky or missing, it really doesn't stand much of a chance to remain true and honest to its Mission Statement - does it?
Vision Statement: Setting SMART Goals
A Vision Statement is a collection of Organizational SMART Goals for a span of between 3 to 5 years (depending on the industry type).
I hope my response has provided you some value.
All the Best!
From India, Gurgaon
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Mission Statement: Understanding Its Purpose
A Mission Statement is created to encapsulate an organization's REASON OF EXISTENCE. That is, why is the organization there? Why was it created in the first place? Thus, the word MISSION.
There are dozens of ways to write Mission Statements depending on the nature of the business, the thinking/reasoning which spawned the business in the first place, its operational scope, etc.
A mission statement's criticality is borne by the fact that McKinsey charges its clients upwards of a few lakhs of rupees to construct one - and organizations line up to use their services.
Elements of an Effective Mission Statement
If I were to oversimplify an effective mission statement, it MUST include 3 Critical Elements:
- What is the organization's business (What does it do/sell)
- Who is the organization's target client (Who will buy what the business does or sells)
- How are those target clients benefited by the organization's output (Why should they buy what the business does or sells)
If you can get this down into a mission statement, you're already country miles ahead of your competitors. You can have a look at <link outdated-removed>.
Remember - a Mission Statement is NOT a glorified brochure or website copy. It MUST ALWAYS be about providing a solution. A Mission Statement is for the client and NOT the business. That's why we have both - Mission & Vision Statements. Vision Statements are about the business and its forecasted achievements.
The Importance of a Statement of Values
To make a Mission Statement, an organization MUST always back it up with a carefully thought-out Statement of Values. Why? Because if the values underpinning an organization are shaky or missing, it really doesn't stand much of a chance to remain true and honest to its Mission Statement - does it?
Vision Statement: Setting SMART Goals
A Vision Statement is a collection of Organizational SMART Goals for a span of between 3 to 5 years (depending on the industry type).
I hope my response has provided you some value.
All the Best!
From India, Gurgaon
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Gaurav I compliment you for providng valuable inputs and guidance to develop a mission statement. B.Saikumar HR & labour Law advsior Mumbai
From India, Mumbai
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From India, Mumbai
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