Explain the concepts of 'strategy' and 'strategic management'. Why has strategic management become so important in today’s corporationss.
From India, Hyderabad
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Dear friend,

You should read the following book. It will give you a complete idea of strategy and strategic management:

Understanding the Strategic Management
by Anthony Henry, published by Oxford University Press.

Ok...

Dinesh V Divekar

"The limit of your words is the limit of your world."

From India, Bangalore
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Dear Samresh,

Who are you, what do you do, and why do you want to know the answer? I raise this question as the following anecdote flashed in my memory.

A person went for an interview, and the interviewer (a professor from an elite university) asked the interviewee, "Please explain the second law of thermodynamics." To which the interviewee, a Ph.D. holder, replied, "What sort of definition do you want? Do you want it at the level of a high school student, a degree level student, a master's student, or a doctoral one?" The interview panel members smiled and thought that the interviewee had taught the haughty professor a lesson.

Hence, I keep asking questions to assess the reason for the query before giving an answer. For general questions of this sort, it is always advisable to search the net, read, and then ask specific questions if still in doubt. I have taught the Strategic Management module for undergraduates and MBAs at a university in the UK.

Have a nice day.

Simhan A retired academic in the UK

From United Kingdom
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To nashbramhall: Good answer!

To Dinesh Divekar: Finally, we found the book. Thanks! I've read many, but never felt I have found THE answer.

To samaresh.das: Only the awareness has become important, and not just 'today'; the importance of strategy was 'always' there. It evolved in the last 50 years maybe. It has just changed the perspective, as any other models of the world. It used to be the 'cost supremacy', then 'growth supremacy', then 'differentiation', etc., but used to boil down to 'sustained comparative & competitive advantage'. Now, with globalization, no one direction can fit the classical theories. You fight one front on cost, one front on quality, one front on distribution channels, etc., depending on where your competitors 'attack' you. (Sorry for the high school summary :)). If you want the definition, use Wikipedia. If you need help with strategy, hire a consultant (or call Simhan; or me :) )...

Lucian

From India, Bangalore
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Dear Samaresh,

You do not need books to explain strategy and strategic management anymore. Strategy helps to create a game plan by differentiating and etching a value proposition in the minds of the producer and consumer. Some have mentioned taking a position on quality, cost, and delivery.

The implementation, review, and steering on the strategy map are part of strategic management. This is the process that connects the dots and charts out a roadmap to implement the strategy.

Hope this is useful.

Siddhartha

From India, Pune
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please see if these presentations can help you.
From India, Nagpur
Attached Files (Download Requires Membership)
File Type: ppt strategic1.ppt (158.5 KB, 2199 views)
File Type: ppt strategy.ppt (596.5 KB, 1780 views)

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Also Please try these presentations
From India, Nagpur
Attached Files (Download Requires Membership)
File Type: ppt busgrowth.ppt (333.0 KB, 1132 views)
File Type: ppt busstrategy.ppt (361.0 KB, 1062 views)

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I am all for helping people. However, posting PowerPoint presentations when they can easily be accessed on the web is something from which I abstain. Further, Samaresh does not seem to have visited the site after raising the query as he has not responded to my questions.

Have a nice day.

Simhan


From United Kingdom
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