Every organization has its own success story. It is important for this organization to maintain a good reputation in the market. Good reputation will increase the sales, growth and profitability of the organization and bad reputation will reduce the same.
Online reputation management is the intense approach through which organization analyse that what is being said about them on the internet or how people perceives them on internet. It is important for organisation to maintain the positive image on internet and supressing the negative points, because it lower their rank on search engines. Main goal of organization using online branding management is to increase its visibility and rankings in the search engine. Consumer mostly follows only those links on search engines that are on the first two pages of any search engine results. Online reputation management helps in increasing positive web presence of the organization.
Before the invention of internet, businesses are defending their reputation by simply controlling information and through good public relation management. But now the scenario has changed, due to invention of internet companies have to keep lot of things in mind to maintain their reputation. The customer can now freely share their feedback about companies online. Negative feedback can harm the company reputation while positive feedback will enhance the company reputation.
Several reasons are listed below which help in knowing the importance of online reputation management:
1. Brand Image:
Brand Image is the perception of the organization in the mind of the customer. It is beliefs, ideas, and impressions that a customer holds regarding an organisation. An effective online management helps you to build perfect online branding image. By posting quality content, regular updating of blogs and considering the customers feedback will help you build a positive brand image.
2. Online presence:
An online presence is any existence of an organization that can be found through an online search. Remember one thing that your online presence is everywhere like on (Social Media Optimisation) twitter, Facebook, Instagram and Google review etc. and customer remember more what he/she view at online. Your customer will find you everywhere, so think before post some article or blog i.e. how your customer will perceive you.
3. Customer Review:
A customer review is a review made by a customer about your product or service who has purchased and used, or had experience with that. Reviews on your websites are very powerful, because people trust on that review. It is fact before make purchase from any sites customer will see the review about that product or service. So theses review influence the buying behaviour of your customer. So please keep track about your customer review and take appropriate action as soon as possible.
So ORM is very important for any business to maintain their reputation as people are remembering long on internet than offline. It also help in keep your rank high on search engines. Online branding is also important for an organization as there is increase in CGM (Customer-Generated Media) such as online opinion, blogs, forum etc. As per the survey conducted by The Nielsen Company in April 2009, 70 per cent of the respondents trusted consumer opinions posted online and 90 per cent of the respondents trusted recommendations from people known. So it affects the online branding of an organization.
CGM Tools:
• Blogs
• Message boards and forums
• Discussions and forums on e-mail portals
• Online opinion
o Online feedback
Effective Tips for ORM:
1. Keep your website and social site update. Because it create traffic to your website and help to rank you top on search engine.
2. Creating blogs on the current trending topic helps you to engage your customer with us, so it is very important to updates and create blog on your website. It will also help in ranking you top on search engines.
3. Pay attention to feedback received from the customer. Negative feedback is signed to improve or make changes in your goods and services.
4. Monitor company’s online activity, because one negative step will surpass your ranking on search engines which enhance your company online reputation.
5. Build good relation with audience by communicate with them and by providing the solution of their problem.
6. You should know what people say about your organization.

• An effective online branding management will boost your website ranking by ranking high on search engines.
• Increase communication and transparency between customer and organization, this will build the trust and loyalty of your customer.
• Create a brand value in the market by running campaign. This will help in retain and attract the customer in your business.
• Reviews and feedback will helps to improve your service and product. So you should regularly keep track of review and feedback of your customer.
• People remember things online more than offline, so this opportunity for your business by using effective Online Reputation Management you can create your brand awareness.
• Reduce unhealthy competition and negative information as it down by the search engine ranking, as Google take strict action against this.
I hope now you get the better idea about Online Reputation Management. As more and more consumer are approaching to the internet online branding management become more important. With the emergence of digital marketing, digital marketing services are also provided by online marketing agencies. The importance of online branding management is increasing as the number of internet users are increasing faster. In developed countries like USA, London this term is not new but in India this was emerging now. So in India the management are now understand the importance of Online Reputation Management. For getting the best online reputation management services you can visit this website.

From India, Noida

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