How to give training on Customer feed back in retail store. benefits of customer feed back how to improve customer services
From India, New Delhi
Dinesh Divekar

Business Mentor, Consultant and Trainer
Dear Shilpraj,

To conduct the training on customer service in the retail store, you may do it on the following points:

a) Classify the customer needs as per gender, various age groups, economic, language class etc

b) In depth understanding of the various products, comparison between two products from the different companies

c) Why customers buy and why they do not buy?

d) Why past customers have given good feedback, why past customers have given poor feedback, why customers complain?

e) Impact of teamwork in customer satisfaction

f) Courtesy and hospitality towards those who did not buy

g) If the group or family does the purchase then how to engage those who do not take active part in buying

h) Importance of ambience, décor etc

i) Ever increasing needs of the customers

j) How Customer Relationship Management is different from Customer Service. How relationship can be build without greeting on birthdays or anniversaries.

k) What is the cost of lost sale?

To increase the business of the retail stores, training on the customer service or customer feedback is not sufficient. Real productivity of retail stores depends on how do you manage the back end activities. Customers get satisfied provided products are available. Therefore, to know how to manage shelf space, learning inventory management is important. To management the inventory, demand forecasting is important.

You may refer my following reply of some past query. In my reply. You will find further two links in this reply. Go through all the links. These will give you further information:

All the best!

Dinesh V Divekar

From India, Bangalore
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