Refer to Ford, Nexen & Coca Cola's social media policies (Freely available online). I framed social media policies based on them and everyone is happy here now. :)
BTW, employees have all the rights to criticize the workplace, organization & subordinates without using any derogatory words. Organization, HR personnel & top management should take up this criticism and improve the workplace environment accordingly. :)
Great to find your views and the initiative you took in your firm.
I agree to your views on the words to be used by the employees. I take an emphatic view and note that , no one under normal circumstances would use swearing words and voice such a dissent. The situation in here was allowed to roll out of control. Acknowledging a concern is far better than penalising , leading to a greater outrage.
As employer and management, our maturity lies in how we deal with such grievances, without letting them fly off the handle.
I applaud you for drafting a new age policy. If it allows you to discuss, please share what are the pain points that you have acknowledged and how.
Thanking you in anticipation!
There are 4 sections in this policy which are as below:
2. Online Etiquette
3. Disciplinary Action
4. Social Media Policy Training
Introduction includes a nice paragraph about company's take on social media.
Online Etiquette teaches and informs employees what to post/share and how to do that. This section also includes all the terms and conditions.
Disciplinary Action section includes all the actions that can be taken against violation of any section of social media policy.
Social Media Policy Training can be viewed as a program to educate employees about this policy. This training can be designed by HR and IT departments of companies.
I hope this is useful. Unfortunately, at this moment, I can't share more with you.
Thank you. :)