Dinesh Divekar
Business Mentor, Consultant And Trainer

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Hi all, I need some ideas on how the Mission, Vision and Values of a company can be disseminated and spread within the company.. Look forward to all your valuable recommendations and ideas.. Neha
Dear Neha,

First and foremost I should appreciate your management or HR Team for taking trouble in ensuring that your employees understanding the meaning of mission, vision and values.

In many companies, these fancy statements find their importance only on the decorated plaques on the wall. You can make sure that your employees understand all this through following way:

a) Conduct an 1-2 hour session where employees understand what is the meaning of vision, mission, values etc and how it should translate into their day to day work

b) The most important place to make understand all about these aspects is at the time of orientation training itself. Create case studies of your employees and tell the new comers that how in the past your employees lived by the values of the company. There were so many temptations around but living with values is no easy task by any means.

c) What efforts company has put up to live with the mission.

d) I had chance to conduct training programme for the staffs of Big Bazaar. That time Pantaloon Training Head (now Future Group but at that time company's name was Pantaloon Retail India Limited (PRIL)) had given us CD. It had interview of their MD wherein MD, Mr Kishore Biyani had personally explained what are the business objectives of PRIL.

Importance of what you are going to do: - What you are going to do is quite important as in one of the companies, once management thought to conduct Employee Satisfaction Survey. When the survey questionnaire was circulated, one of the employees just wrote bluntly - you have created this vision, mission, values and all that. Do you live with it? Ask this question to yourself. You don't have to ask anything to us! Hope you don't face situation of this kind.


Dinesh V Divekar

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