Are You The One With Innovative Ideas Then Share - CiteHR
Just.nids
Human Resource- Business Learning
Chum
Hr Manager
Ranganathan V
Human Resources
Ajithaa
Mba Hr
Sweetcool22
Hr Executive
Hiren50
Portfolio Management
Prasad-HR
Hr Executive
+2 Others

Prime Sponsor - FactoHR.com - Payroll Software with GPS Enabled Attendance, Travel, Performance Management, HRMS. Explore Features
HI FRIENDS,
ATTRITION COSTS THE COMPANY. INORDER TO CUT COST ON ATTRITION, COST ON RECRUITMENT, TRAINING NEW EMPLOYEES, ATTRITION OCCURS DUE TO STRESS, LOWER MONETARY BENEFIT, BOSSES(PEOPLE DONT LEAVE COMPANIES BUT LEAVE THEIR BOSSES).....WHAT ARE THE INNOVATIVE IDEAS POSSIBLE TO RETAIN THE EMPLOYEES. PLEASE SHARE YOUR IDEAS, EACH ONE WILL HAVE DIFFERENT INNOVATIVE IDEAS. LETS WORK AS A TEAM IN FINDING OUT NEW WAYS TO RETAIN OUR EMPLOYEES.
LET ME START --- I THINK WE CAN OFFER FLEXIBLE WORK TIMINGS, THREE DAYS LEAVE IN A WEEK, EASY GOING MANAGERS, AWARD FOR THE BRAND LOYAL EMPLOYEES, INCREMENT OF SOME PERCENTILE CALCULATED FOR EVERY YEAR EMPLOYEES COMPLETE IN THE SAME COMPANY TO BE PAID AT THE END OF THE YEAR.
I AM SURE THIS POSTING WILL BRING MORE INNOVATIVE IDEAS.......PARTICIPATE AND MAKE, LETS MAKE THIS POST ACTIVE
REGARDS,
ajithaa
Cite.Co is a repository of information created by your industry peers and experienced seniors sharing their experience and insights.
Join Us and help by adding your inputs. Contributions From Other Members Follow Below...
HI ajithaa,
May be we can ... mke more comfortable evournment as in our company we have WORLD space ... music is on every time .. and our is an IT company... were people talk less and work more.. so this help to some extend for relaxing and we have lunch together as our office is divided into many floor and office so we have Lunch together on one table all .... and enjoy our brk time... also with mgs ,TL,and all...
This is wht we do..?
cheers,
Dear Ajitha,

It's one of the most diiscussed topic in HR. Hiring talent is not a big question, reatining them is real a big burden for HR professionals. I don't believe that having luch together, making the environment musical and chit chatting can help us to retain the talent, and I also disagree to your one point, which asks for three days leave..

In Indian context, the most important factor what I am findins to retain the talent is Employer branding/Brand Building...See few Giant Companies...IBM, Infosys (Attrition is not burden for them)... Here I would like to start with a recent post "Brand building to attract and retain the best talent" in words of Punita Jasrotia / New Delhi,

The IT industry being people-oriented, what differentiates the best from the rest is the “quality of human capital” in every organisation. While there is plenty of talent available, the difficulty comes in finding the talent with the “best fit” to the organisation. Potential employees would like to associate themselves with companies which have a “brand” of success, leadership, people development initiatives and also instill a deep sense of pride and commitment.
Not much effort has been made by organisations to improve their corporate image internally. However, with increasing global competition and a more mature work environment, Indian IT companies have also started looking at this facet of branding.
What is employer branding?
Employer branding is all about the company’s value in the market, a timeless process that in today’s scenario has gained even more significance. It is essentially a combination of the reputation of the organisation, the career offer and the corporate culture existing in the company.
Typically, there are two types of employer branding exercises. One is for prospective employees and the other for the current set of employees. In case of the former, the employer branding initiatives are targeted at building mindshare in potential recruits about the company as a preferred place to work. This can be in the form of communication through advertisements, third-party endorsements through the media or going to campuses. “Internal employees might not know about all the product or solution offerings of the company and it becomes necessary to inform and educate them,” says Mita Brahma, the head of Nucleus Software’s corporate HR department.
Growing importance
Employer branding has become more critical in today’s times, as most professionals are looking at a stable career and establishing a long-term relationship with the company. D K Srivastava, the vice president of HR at HCL Comnet says, “It is said that an unsatisfied customer tells ten people about his experience while an unsatisfied employee tells a hundred. Employer branding reflects the work culture in an organisation. Therefore, it is of much significance. Through right branding, the company can recruit the best talent and reinforce its positioning amongst its employees.”
A survey conducted by Hewitt Associates reveals that more companies are now focusing on employer branding to “attract employees” and keep them engaged. There is a direct correlation between an effective employer brand and achieving business success. It helps in retaining current employees, increasing employee satisfaction, attracting job candidates, and motivating employees in their work, which leads to excellent business gains. The purpose is to use the internal brand as the seedbed for aligning their people programmes to deliver significantly improved business results.
This is evident from some of the recent initiatives taken by organisations to make the workplace more employer-friendly and implement development concepts like “spiritual quotient” and “value-building”. Some companies have gone even further and appointed “internal branding consultants”, targeted to have a better relationship with their employees. For example, Texas Instruments, whose brand mantra is “conscious” and “consistent”, which gets reflected in all their activities, be it company journals, awards or regular meetings. HCL Comnet, whose brand value signifies “exuberance”, has developed a “Force of One” campaign that signifies innovative attitude and the ability to individually make a difference. Or Cognizant, whose employer brand is “Celebrating Work”, which gets reflected in its participative, empowering and transparent work environment.
Cap Gemini Ernst & Young on the other hand, likes to lay emphasis on both internal and external customers. “Paying attention to what matters to employees, and then delivering on that promise, keeps CGE&Y at the top of the list for the most talented employees,” says Atul Srivastava, who heads people relationship management at the company. “The greatest goal of Cap Gemini Ernst and Young is to be the ‘Employer of Choice’, a company that can deliver a wide range of career opportunities, a company known everywhere for its ability to develop top professional talent delivering work of top professional quality. We have used Maslow’s hierarchy of needs as the basis for categorising retention programmes and selecting a broad range of programmes which can best address employee motivation and satisfaction issues,” says Atul Srivastava, the head of people relationship management at Cap Gemini Ernst & Young.
Commenting on the changing scenario, Arun Tadanki, the chief executive officer of Monsterindia.com, says that it also gets reflected in the kind of advertisements taken out by the companies. “Till recently, employment ads were just showing the job description of the vacancy. The focus in the last two-three years has shifted and is largely driven by the IT & ITES employers, to create a powerful image for the organisation as a “dream place to work”. In the ITES industry, the job of a customer service agent is more or less the same irrespective of the company he is working in. What differentiates one ITES company from another is largely its employer brand image. This depends on a whole host of factors like how successful the company is perceived to be; what is the vision and mission; what kind of work culture they have; what kind of career growth opportunities they offer, etc,” he says. On the contrary, Srivastava of HCL Comnet has a different viewpoint: “We expect to see more innovation within organisations to improve our corporate image. Training programmes, motivational classes, employee career plans have become a common phenomenon now days. These things are employee deliverables. What organisations would be aiming towards is not employee satisfaction but employee delight!”
Roadblocks
Pramode Sadarjoshi, the director of Human Resources, Cognizant Technology Solutions, points out that employer branding is not an easy task as it is a long-term process. “It takes tremendous effort and a strategic blend of logic and intuition in the brand-building exercise. The company has to have superior leadership, operational excellence and customer focus, and most importantly people-orientation in a genuine way, for the branding exercise to be successful,” he adds.
Companies have been focussing on more advertising than taking concentrated efforts in building relationships. According to “Riding the Wave” survey (conducted by the Career Innovations Research Group), the future might be in danger for those companies who may otherwise invest too much in mass media and little in personal contact programmes. As per the survey, the most believable forms of communication are not the advertisements, literature and websites, but the behaviour of employees and accounts of their own work experience. Srivastava of HCL Comnet states, “I believe that the most credible forms of communication are not the ads, literature and websites, but the behaviour of one’s own employees and accounts of their own work experience.”
Employer branding is a part of overall branding strategy of a company. For this to happen, the HR department should ensure that there is a constant flow of communication within the organisation and there is no conflict with respect to internal and external image. Both these factors are very significant. “Every single employee should buy into the vision, commitment and ethics of the company and should be a walking advertisement for the company. Doing a major employer branding exercise would be nothing if the company’s own employees do not believe what is being said,” says Sadarjoshi. Agrees R Shekar, the senior vice president and head HR, corporate strategy and business excellence of Polaris Software: “An organisation must adopt a concerted and focused approach to building and maintaining its reputation as a ‘Best Workplace’ and constantly work towards reinforcing this branding through continuous exercises.”
A typical branding exercise would involve identifying the USP (unique selling proposition) of the company and articulating the DNA of the company, highlighting the competitive advantages of this DNA and creating a consistent brand language across the organisation in all forums to all the constituencies. Says DK Srivastava, the vice president of HR at HCL Comnet, “The most significant aspect of any organisation is to realise its inherent values and the image that it would like to project to its audiences. The next step is to evolve the right messages and reinforce those values again and again. And the most important part is to act on what you say. Plain words can’t get a brand. A brand has to be built on action.”
Employer branding is however limited to bigger companies, with very few initiatives taken by smaller players.
Future course
As companies come up with innovative branding exercises this trend is expected to be very popular in the future. It would however entail a lot of effort from the top management. “What we have seen so far is just the beginning. Every company, no matter how small or new, would want to come out with a ‘niche’ image, brand, product or service. So there will be intense competition amongst all the players to get branded for something unique,” says Sadarjoshi.
Experts point out that the next couple of months will witness companies engaged in innovative methods to stay ahead in the race. These may include hiring image building experts to enhance the brand value, providing competitive compensation, enabling foreign postings with dollar salaries and stock options, or offering challenging work environment in cutting-edge technology areas.
Employer branding
Employer branding is a derivative of the following factors:
  • Impressive and consistent track record in business leadership.
  • Demonstrated investment in growth by way of future products, R&D spend, articulation of the roadmap ahead, and viable strategies.
  • The organisation should clearly be perceived as a place where every employee could learn and develop skills in the latest technologies, concepts and knowledge areas.
  • Aggressive, competitive compensation and benefits package.
  • Transparent and merit-oriented performance management system, wherein the polarisation between various levels of performance is both visible and fair.
Very high score on the leadership, business conduct and customer satisfaction, or any other parameter evaluated by an independent third party...

Please let me know youe comments for this....

Hey Dear Deepak, Seems this tool is perfect to retain the best talent..Could you please post few more such as... Regards Ramya
Mr Deepak
every company has ther own strategy for employee retention... and every individual have diff perception... so we make our employees comfortable to work... in as they spend most of the time in office.. 2nd Home what we call in our professional terms.
Thank you
(Dear Ajitha,
It's one of the most diiscussed topic in HR. Hiring talent is not a big question, reatining them is real a big burden for HR professionals. I don't believe that having luch together, making the environment musical and chit chatting can help us to retain the talent, and I also disagree to your one point, which asks for three days leave..
In Indian context, the most important factor what I am findins to retain the talent is Employer branding/Brand Building...See few Giant Companies...IBM, Infosys (Attrition is not burden for them)... Here I would like to start with a recent post "Brand building to attract and retain the best talent" in words of Punita Jasrotia / New Delhi, )



Cheers,

All,
After going through your thoughts, I can see that we are talking about how to retain talent...Off late, this issue of Attrition is talk of Business and the Leader's across forums are talking this as reasons for Business performances.
- My suggestion is instead of look at why people leave, look at the Longivity factors of an employee with an oorganisation. See the story within & the rewards that he has repead due his assocaition with the organisaiton.
- Employees join and leave Manager's and not their jobs or company. If this is understood by every Manager, then retention will improve.
- Even though your data will show huge salary hikes by people left....but who are with you are not due to good salary but good work that they are doing. Respect them better they will get you more ideal people for the company.
Tough to do, but you can still try.
Regards
Ranganathan V
Agreed with your points that every organisation has it's own way to retain the talents, but there are certain tools, methods and techniques, which are really popular and are used by the most reputed companies in world. These tools/methods have been developed by one of the best HRM experts and I believe a company should atleast once apply these tool/methods until they do't get good output towards retention, and once the application goes in wrong way, of course you have your own choise/rights to raise your voice against the this and implement the new tools, which you feel can work...
Have a nice day...
Ciao.....
Hi everyone,
Thanks for those wonderful thoughts. I have been active member of citehr only for couple of months so really dont know that it is the most discussed topic. And DEEPAK i accept ur views, and that was my perception(three days leave where people are stressed and others and the ultimate aim is to make the employee satisified with the firm from which we can attract new employees(word of mouth -marketing), “It is said that an unsatisfied customer tells ten people about his experience while an unsatisfied employee tells a hundred." If I have misunderstood ur concept please revert. This is the learning process so i really welcome suggestions which will groom me in my career.
Thanks,
Regards

Hi Ajitha,

I also dont agree with the three days leave option. Since all of us are aware of the kind of work load we have in every organization these days, three days leave would only lead to more chaotic situation.

Would like to suggest one tool here which works two ways: 1. Curb Attrition, 2: Performance Assessment. You can give every employee of your company a particular Rank depending upon their performance, quality of work and discipline.That would create a healthy competition among the employee as well as curb attrition.Employee who are on the top in the score chart, you can reward them and those who are at the bottom their Managers can work on them and make top performers out of them.With this activity employee can be more confident about their performance and think more about how to increase their performance rather than crib about the system.And thus attrition can be controlled.

Other than this i think better HR policies also can prevent attrition.Policies which in some or the other way helps their families too for e.g an additional zero balance account on salary account for parents or spouse, call families on annual day of the company or finance a laptop on bahalf of the company etc.

Hope you would like the idea.

have a nice day.

Regards,
Eram
Prime Sponsor - Talentedge.com "Interactive Anywhere Learning". Executive courses from top reputed institutes like IIM, XLRI, MICA. View Courses

This discussion thread is closed. If you want to continue this discussion or have a follow up question, please post it on the network.
Add the url of this thread if you want to cite this discussion.






About Us Advertise Contact Us
Privacy Policy Disclaimer Terms Of Service



All rights reserved @ 2019 Cite.Co™