Hi Seniors & friends,

How can we decide how a bonus/incentive should be given to a particular employee when you cannot measure achievement in terms of revenue target? My organization is in the entertainment industry and is planning to start an incentive/bonus plan for client servicing & operations staff. How can we decide how much we should give as a bonus?

I have developed a list of objectives that are important on client servicing & operations part. Also, as we work on a project basis, should I consider the project value as well? Or, should incentives be some percentage of employees' salary or a fixed amount for all (irrespective of salary)?

Please help me as this is very important and urgent.

Kind regards,

Shruts

From India, Delhi
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Dear Shruts,

We do not have enough information to guide you properly. For example, how many people are involved? How long is the duration of the projects? Can all the employees directly contribute to the project? Also, please post the list of objectives that you have prepared.

Have a nice day.

Simhan

From United Kingdom
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Hi Shree,

I am working as an HR manager in the Advertising Industry. We couldn't measure the performance of client servicing executives as there are no incentive plans in place. Consequently, employees are not motivated.

Please find below some suggestions:

1. Implement a performance evaluation system to assess the client servicing executives' performance objectively.
2. Introduce incentive plans based on performance metrics to motivate and reward employees for their hard work.
3. Conduct regular feedback sessions to understand the challenges faced by the employees and address them effectively.
4. Provide training and development opportunities to enhance the skills and capabilities of the employees.

Kind regards,

Shree

From India, Coimbatore
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Dear Shree,

I am in the Events industry, and I feel that events and advertising are somewhat similar. I am sharing here what I have implemented; I hope this would be of some help.

I correlated the performance of Client Servicing Executives with the Marketing department as their role is in direct contact with the Business Development department. I have developed some KRAs and KPIs accordingly. Also, there is a feedback form (monthly report) for every department separately, including a few questions in each that are related to others' work. This gives us an idea about everybody's performance in all related departments.

Based on all the feedback, we have decided upon the slabs for incentives. This is what I have created and currently being followed in my organization.

Please provide me with input on that and any suggestions to improve.

From India, Delhi
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