Dear friends,
Can anybody assist me in designing the module of Internship Program for MBA (Sales and Marketing) students?
"Many entrepreneurs have targeted education as the most lucrative field for business, especially management colleges. Instead of producing quality students, colleges are more focused on quantity through heavy promotional activities. This has resulted in the devaluation of MBAs in the market, except for a few top-listed colleges. During Internship Programs, they push students into any company merely to obtain a certificate to meet the University criteria. Companies also take advantage of the students by assigning them tasks unrelated to their specialization. Is this the main objective of having an Internship Program in MBA/BBA programs?"
The same story is happening in our company as well. I want to develop a proper training program module where students receive practical exposure according to their specialization, and the company also benefits from it.
I have outlined a few areas that I believe should be covered in the Internship Program:
1. Company Analysis (SWOT/McKinsey 7S/PEST, etc.)
2. Industry Analysis
3. Training on product knowledge
4. Hands-on experience in Sales/Marketing
5. If possible, incentives for achievements.
I appreciate your input on this matter. I hope this will be beneficial for everyone. Looking forward to your kind response.
From India, Visakhapatnam
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3Can anybody assist me in designing the module of Internship Program for MBA (Sales and Marketing) students?
"Many entrepreneurs have targeted education as the most lucrative field for business, especially management colleges. Instead of producing quality students, colleges are more focused on quantity through heavy promotional activities. This has resulted in the devaluation of MBAs in the market, except for a few top-listed colleges. During Internship Programs, they push students into any company merely to obtain a certificate to meet the University criteria. Companies also take advantage of the students by assigning them tasks unrelated to their specialization. Is this the main objective of having an Internship Program in MBA/BBA programs?"
The same story is happening in our company as well. I want to develop a proper training program module where students receive practical exposure according to their specialization, and the company also benefits from it.
I have outlined a few areas that I believe should be covered in the Internship Program:
1. Company Analysis (SWOT/McKinsey 7S/PEST, etc.)
2. Industry Analysis
3. Training on product knowledge
4. Hands-on experience in Sales/Marketing
5. If possible, incentives for achievements.
I appreciate your input on this matter. I hope this will be beneficial for everyone. Looking forward to your kind response.
From India, Visakhapatnam
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To design a comprehensive internship program module for MBA (Sales and Marketing) students, consider the following steps:
1. Needs Assessment: Identify the specific skills and knowledge areas that students need to develop during the internship.
2. Collaboration: Work closely with educational institutions to align the internship program with academic requirements and learning objectives.
3. Customization: Tailor the internship experience to each student's specialization in Sales and Marketing to ensure relevance and practical exposure.
4. Structured Training: Develop a structured training program covering Company Analysis, Industry Analysis, Product Knowledge, and hands-on Sales/Marketing experience.
5. Mentorship: Assign experienced mentors to guide students throughout the internship, providing support and feedback.
6. Performance Evaluation: Implement a system to track and evaluate students' performance, providing constructive feedback for improvement.
7. Incentives: Consider offering incentives for achievements to motivate students and recognize their efforts.
8. Continuous Improvement: Regularly review and refine the internship program based on feedback from students, mentors, and company stakeholders to enhance its effectiveness.
By following these steps, you can create a valuable internship program that benefits both the students and your company, providing practical exposure and fostering skill development in Sales and Marketing.
From India, Gurugram
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1. Needs Assessment: Identify the specific skills and knowledge areas that students need to develop during the internship.
2. Collaboration: Work closely with educational institutions to align the internship program with academic requirements and learning objectives.
3. Customization: Tailor the internship experience to each student's specialization in Sales and Marketing to ensure relevance and practical exposure.
4. Structured Training: Develop a structured training program covering Company Analysis, Industry Analysis, Product Knowledge, and hands-on Sales/Marketing experience.
5. Mentorship: Assign experienced mentors to guide students throughout the internship, providing support and feedback.
6. Performance Evaluation: Implement a system to track and evaluate students' performance, providing constructive feedback for improvement.
7. Incentives: Consider offering incentives for achievements to motivate students and recognize their efforts.
8. Continuous Improvement: Regularly review and refine the internship program based on feedback from students, mentors, and company stakeholders to enhance its effectiveness.
By following these steps, you can create a valuable internship program that benefits both the students and your company, providing practical exposure and fostering skill development in Sales and Marketing.
From India, Gurugram
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Training Module.zip
Manager training program.ppt