Building an employment brand: Responsibilities of a HR executive
A great work place is where each one of us wants to find ourselves in. But which is the right place? Your prospective employee will also have this question in his mind. If you want your company name to pop up in his mind, get ready, you have a great deal of work to do - Build an employment brand for your company.
Employee brand is a relatively new coinage but definitely a critical factor which will help you resolve most of your recruitment hardships. It is all about being a company where people will want to work. And definitely stressing on literally "being a company where people want to work", because unless you have a great workplace you cannot create such an image.
How can a good employment brand help me as a HR?
You will surely love it if you do not have to struggle in convincing your prospective employees about the positives of joining your company, right? Having a brand image as a good employer will help you:
* Keep ahead in the talent war
* Attract and induce the right kind of people you are looking for
* Enhance your ability to get quality resumes to choose from
* Retain your existing employee pool
* Subsequently see a dip in employee turnover
How can I help in building the company brand?
Being in the HR space, you have the most potential to drive the company towards building its brand. Perhaps you should be the spearhead of this project. Before you start, remember that building a brand cannot happen overnight. It is a long term strategy which needs a complete relook at the way your organization works.
So, where do I start? Once you get your top management convinced about your strategy, go ahead with setting your brand objective. Be clear as to what is the employment brand image that you want to achieve. This is the first step and you proceed with your internal strategies and slowly move into external promotional activities.
Encourage your senior management to support best practices in HR
Value, vision and practice have to start with the key strategy players - the top management. Get their support to implement best HR practices in your organization and you are sure you can head start to create a great work place.
Build a great work place
If salary is not the only measure of good work place anymore, then what are employees looking for?
* Freedom of work
* Good work culture
* Leadership opportunity
* Recognition for good work
* Learning and career growth
* Flexibility of timings
* Challenges and responsibilities
* Job Security
* Good work life and social life balance
In simple terms, be a good employer and give your employees the maximum reasons to reject another job offer and stay on with you.
Most valuable! Make your employees speak good about you
Make them feel good and they'll speak good. There is nothing like a satisfied employee who spreads the goodwill of the company by word of mouth. He is speaking from his experience and he is the best brand ambassador you can find.
Help your company develop a space in the recruitment industry
While calling for resumes, word your advertisement in such a way that you build your company brand on terms of credibility and employee welfare.
Create a public image through PR
Public relations can help you build a credible brand image through newspapers reports and magazines. Getting listed in those ‘best employers' surveys will add a lot of value.
Online strategies like press releases, newsletters, articles are also a powerful media for spreading the word of your company. Have you considered writing for blogs? You can yourself take up the PR job by blogging about your company and its HR strategies. Also make the best out your corporate website.
Hope u all liked it, and will practice it your own organisations.
Regards,
Gunjan
Ref:- www.beakware.com
From India, Delhi
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4A great work place is where each one of us wants to find ourselves in. But which is the right place? Your prospective employee will also have this question in his mind. If you want your company name to pop up in his mind, get ready, you have a great deal of work to do - Build an employment brand for your company.
Employee brand is a relatively new coinage but definitely a critical factor which will help you resolve most of your recruitment hardships. It is all about being a company where people will want to work. And definitely stressing on literally "being a company where people want to work", because unless you have a great workplace you cannot create such an image.
How can a good employment brand help me as a HR?
You will surely love it if you do not have to struggle in convincing your prospective employees about the positives of joining your company, right? Having a brand image as a good employer will help you:
* Keep ahead in the talent war
* Attract and induce the right kind of people you are looking for
* Enhance your ability to get quality resumes to choose from
* Retain your existing employee pool
* Subsequently see a dip in employee turnover
How can I help in building the company brand?
Being in the HR space, you have the most potential to drive the company towards building its brand. Perhaps you should be the spearhead of this project. Before you start, remember that building a brand cannot happen overnight. It is a long term strategy which needs a complete relook at the way your organization works.
So, where do I start? Once you get your top management convinced about your strategy, go ahead with setting your brand objective. Be clear as to what is the employment brand image that you want to achieve. This is the first step and you proceed with your internal strategies and slowly move into external promotional activities.
Encourage your senior management to support best practices in HR
Value, vision and practice have to start with the key strategy players - the top management. Get their support to implement best HR practices in your organization and you are sure you can head start to create a great work place.
Build a great work place
If salary is not the only measure of good work place anymore, then what are employees looking for?
* Freedom of work
* Good work culture
* Leadership opportunity
* Recognition for good work
* Learning and career growth
* Flexibility of timings
* Challenges and responsibilities
* Job Security
* Good work life and social life balance
In simple terms, be a good employer and give your employees the maximum reasons to reject another job offer and stay on with you.
Most valuable! Make your employees speak good about you
Make them feel good and they'll speak good. There is nothing like a satisfied employee who spreads the goodwill of the company by word of mouth. He is speaking from his experience and he is the best brand ambassador you can find.
Help your company develop a space in the recruitment industry
While calling for resumes, word your advertisement in such a way that you build your company brand on terms of credibility and employee welfare.
Create a public image through PR
Public relations can help you build a credible brand image through newspapers reports and magazines. Getting listed in those ‘best employers' surveys will add a lot of value.
Online strategies like press releases, newsletters, articles are also a powerful media for spreading the word of your company. Have you considered writing for blogs? You can yourself take up the PR job by blogging about your company and its HR strategies. Also make the best out your corporate website.
Hope u all liked it, and will practice it your own organisations.
Regards,
Gunjan
Ref:- www.beakware.com
From India, Delhi
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Gunjan, it is a very informative article, and thanks a lot for sharing this information. What do you think, based on your knowledge and experience, that HR can do to build "Employment Brand" considering the Indian environment?
As per my experience, there is a lot that HR can do, but they are just "lazy giants." Many are not ready for any type of change. They have this "Chalta Hai" attitude. They are very much comfortable with their present stage. They are not able to present their case to the management in an appropriate manner.
I think these are the areas of concern and need to be addressed by HR and only HR.
Looking forward to your comments.
Regards,
Sanjeev Sharma
(Blog: http://sanjeevhimachali.blogspot.com/)
From India, Mumbai
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As per my experience, there is a lot that HR can do, but they are just "lazy giants." Many are not ready for any type of change. They have this "Chalta Hai" attitude. They are very much comfortable with their present stage. They are not able to present their case to the management in an appropriate manner.
I think these are the areas of concern and need to be addressed by HR and only HR.
Looking forward to your comments.
Regards,
Sanjeev Sharma
(Blog: http://sanjeevhimachali.blogspot.com/)
From India, Mumbai
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Dear Sanjeev,
It's really unfortunate for our country that still in this competitive era we can see people still sleeping and doing nothing. But on the other hand, there are a few companies which are really good and practice a few good HR practices, and have a good brand in the market. One I would like to quote is Aditya Birla Group because I have done my project there.
The creation of the employment brand or employee brand is in the hands of HR only. We need to make top management understand that this brand image will ultimately help them increase their revenue. This is the only way, I think, that they can understand the importance of the employee brand.
The new generation of HR professionals like you and many other HR professionals working in our country can still work on making their workplace the best place to work. It's not easy and can't be done overnight. The only thing is that we need a start, and this can be done now, today, or as soon as possible, as we have the caliber to do it.
So, we need to encourage ourselves and the other HR professionals we know to create an employee brand for their organization.
It's now or never. There is nothing impossible in this world. Secondly, if people from other countries can do it, why can't we?
I hope you will agree with me. So, it's time for us to contribute to our organization.
From India, Delhi
Acknowledge(0)Amend(0)
It's really unfortunate for our country that still in this competitive era we can see people still sleeping and doing nothing. But on the other hand, there are a few companies which are really good and practice a few good HR practices, and have a good brand in the market. One I would like to quote is Aditya Birla Group because I have done my project there.
The creation of the employment brand or employee brand is in the hands of HR only. We need to make top management understand that this brand image will ultimately help them increase their revenue. This is the only way, I think, that they can understand the importance of the employee brand.
The new generation of HR professionals like you and many other HR professionals working in our country can still work on making their workplace the best place to work. It's not easy and can't be done overnight. The only thing is that we need a start, and this can be done now, today, or as soon as possible, as we have the caliber to do it.
So, we need to encourage ourselves and the other HR professionals we know to create an employee brand for their organization.
It's now or never. There is nothing impossible in this world. Secondly, if people from other countries can do it, why can't we?
I hope you will agree with me. So, it's time for us to contribute to our organization.
From India, Delhi
Acknowledge(0)Amend(0)
Dear Sanjeev,
It's really unfortunate for our country that still in this competitive era, we can see people still sleeping and doing nothing. But on the other hand, there are a few companies that are really good and practice some good HR practices and have a strong brand in the market. One I would like to quote is Aditya Birla Group because I have done my project there.
The creation of the employment brand or employee brand is in the hands of HR only. We need to make top management understand that this brand image will ultimately help them increase their revenue. This is the only way, I think, that they can understand the importance of the employee brand.
The new generation of HR professionals like you and many other HR professionals working in our country can still work on making their workplace the best place to work. It's not easy and can't be done overnight. The only thing is that we need a start, and this can be done now, today, or as soon as possible, as we have the caliber to do it.
So, we need to encourage ourselves and the other HR professionals we know to create an employee brand for their organization. It's now or never. There is nothing impossible in this world, and secondly, if people from other countries can do it, why can't we?
I hope you will agree with me. So, it's time for us to contribute to our organization.
Regards,
Gunjan
From India, Delhi
Acknowledge(0)Amend(0)
It's really unfortunate for our country that still in this competitive era, we can see people still sleeping and doing nothing. But on the other hand, there are a few companies that are really good and practice some good HR practices and have a strong brand in the market. One I would like to quote is Aditya Birla Group because I have done my project there.
The creation of the employment brand or employee brand is in the hands of HR only. We need to make top management understand that this brand image will ultimately help them increase their revenue. This is the only way, I think, that they can understand the importance of the employee brand.
The new generation of HR professionals like you and many other HR professionals working in our country can still work on making their workplace the best place to work. It's not easy and can't be done overnight. The only thing is that we need a start, and this can be done now, today, or as soon as possible, as we have the caliber to do it.
So, we need to encourage ourselves and the other HR professionals we know to create an employee brand for their organization. It's now or never. There is nothing impossible in this world, and secondly, if people from other countries can do it, why can't we?
I hope you will agree with me. So, it's time for us to contribute to our organization.
Regards,
Gunjan
From India, Delhi
Acknowledge(0)Amend(0)
Gunjan, you are right to some extent. The following are the steps we need to follow to become the "Employer of Choice" or rather the "HR of Choice".
1) Have properly defined processes and procedures, be it Recruitment Management System, Performance Management System, Hiring Procedures, etc.
2) Implement those processes effectively.
3) Be Competitive and Innovative.
4) Present your case to the Management, specifying and stressing the Time and Money that can be saved by adopting XYZ process. (It is a well-known fact that in the USA, people don't prefer to work overtime, but when they work, they don't let anything distract their concentration. Because of the clearly defined process, the work that they do in 3 hours, we in India do in 5 hours, thereby spending extra money and time.)
5) Work on Talent Management System.
The above-mentioned is just the foundation. Once these things are in place, you can always add value to your work.
I hope that this will help all the readers and HR professionals.
Regards,
Sanjeev Sharma
(Blog: http://sanjeevhimachali.blogspot.com/)
From India, Mumbai
Acknowledge(0)Amend(0)
1) Have properly defined processes and procedures, be it Recruitment Management System, Performance Management System, Hiring Procedures, etc.
2) Implement those processes effectively.
3) Be Competitive and Innovative.
4) Present your case to the Management, specifying and stressing the Time and Money that can be saved by adopting XYZ process. (It is a well-known fact that in the USA, people don't prefer to work overtime, but when they work, they don't let anything distract their concentration. Because of the clearly defined process, the work that they do in 3 hours, we in India do in 5 hours, thereby spending extra money and time.)
5) Work on Talent Management System.
The above-mentioned is just the foundation. Once these things are in place, you can always add value to your work.
I hope that this will help all the readers and HR professionals.
Regards,
Sanjeev Sharma
(Blog: http://sanjeevhimachali.blogspot.com/)
From India, Mumbai
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