Hi every body Needed some information on Brainstorming & Knowledge sharing sessions And its Implementation. REgards Ashit (hrdude79@yahoo.com)
From India, Mumbai
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From India, Mumbai
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Hi Ashit,
Brainstorming - its my forte as i teach the same! Would like to share information on this -
Brainstorming
The granddaddy creative technique, brainstorming, was the brainchild of Alex Osborn, co-founder of a major advertising agency. The procedure is simple and familiar. First you devise wild--even preposterous--ideas, and jot down every one. But the key is this: save the criticism and evaluation until this process is completed. Osborn tells us, with disarming logic, that we cannot simultaneously be creative and critical. Furthermore, he adds, wild ideas can often be "tamed" into workable solutions.
Although most people consider brainstorming a group technique, you can brainstorm by yourself as well as before a large audience. But the recommended small group, with 10 or 12 members, is usually suitable to a variety of situations. Brainstorming, I'd say, has survived for half a century because it works.
Attribute Listing
While brainstorming is a general procedure, attribute listing is a specific idea-finding technique (one that could even be used while brainstorming). You identify the key characteristics, or attributes, of the product or process in question. Then you think up ways to change, modify, or improve each attribute (in design engineering this is called the substitution method).
Almost anyone can "disassemble" a product into its attributes and then think of modifications for most of them. For example, a can of soda has these attributes: size, shape, color, color pattern, decorative theme, material, possible uses after modification, other audiences for the product if modified. Can you invent alterations for each of these attributes? Fran Stryker supplied himself with plots for Lone Ranger radio and television episodes for a couple of decades by modifying these characteristics: characters, goals, obstacles, and outcomes.
Morphological Synthesis
Morphological synthesis is a simple elaboration of attribute listing. After completing the list of attributes, list changes in one attribute (such as “products”) along the horizontal axis, and list changes in a second attribute (such as “markets”) along the vertical axis. Idea combinations, or syntheses, will appear in the intersections, or cells, of the table. Morphological synthesis will force you to look at many surprising combinations.
Idea Checklists
Have you ever consulted a telephone directory or a supplier's catalog as a "checklist" of resources or ideas for solving problems? You may not know that checklists have been written expressly to solve problems creatively. The best known is Osborn's "73 Idea Spurring Questions." Consider how you would invent a better mousetrap as you read these examples from his idea checklist:
Put to other uses? New ways to use as is? Other uses if modified?
Modify? New twist? Change meaning, color, motion, sound, form? Other changes?
Magnify? What to add? Greater frequency? Longer? Extra value? Duplicate? Multiply? Exaggerate?
Minify? What to subtract? Condensed? Miniature? Lighter? Split up? Understate?
Rearrange? Interchange components? Other sequence? Change schedule?
Combine? How about a blend, an assortment? Combine units? Combine purposes? Combine appeals?
Of course, none of these techniques is guaranteed to solve your research problems. But they can help you find ideas without forcing you to wait for an uncooperative muse.
Cheerio
Rajat
From India, Pune
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108Brainstorming - its my forte as i teach the same! Would like to share information on this -
Brainstorming
The granddaddy creative technique, brainstorming, was the brainchild of Alex Osborn, co-founder of a major advertising agency. The procedure is simple and familiar. First you devise wild--even preposterous--ideas, and jot down every one. But the key is this: save the criticism and evaluation until this process is completed. Osborn tells us, with disarming logic, that we cannot simultaneously be creative and critical. Furthermore, he adds, wild ideas can often be "tamed" into workable solutions.
Although most people consider brainstorming a group technique, you can brainstorm by yourself as well as before a large audience. But the recommended small group, with 10 or 12 members, is usually suitable to a variety of situations. Brainstorming, I'd say, has survived for half a century because it works.
Attribute Listing
While brainstorming is a general procedure, attribute listing is a specific idea-finding technique (one that could even be used while brainstorming). You identify the key characteristics, or attributes, of the product or process in question. Then you think up ways to change, modify, or improve each attribute (in design engineering this is called the substitution method).
Almost anyone can "disassemble" a product into its attributes and then think of modifications for most of them. For example, a can of soda has these attributes: size, shape, color, color pattern, decorative theme, material, possible uses after modification, other audiences for the product if modified. Can you invent alterations for each of these attributes? Fran Stryker supplied himself with plots for Lone Ranger radio and television episodes for a couple of decades by modifying these characteristics: characters, goals, obstacles, and outcomes.
Morphological Synthesis
Morphological synthesis is a simple elaboration of attribute listing. After completing the list of attributes, list changes in one attribute (such as “products”) along the horizontal axis, and list changes in a second attribute (such as “markets”) along the vertical axis. Idea combinations, or syntheses, will appear in the intersections, or cells, of the table. Morphological synthesis will force you to look at many surprising combinations.
Idea Checklists
Have you ever consulted a telephone directory or a supplier's catalog as a "checklist" of resources or ideas for solving problems? You may not know that checklists have been written expressly to solve problems creatively. The best known is Osborn's "73 Idea Spurring Questions." Consider how you would invent a better mousetrap as you read these examples from his idea checklist:
Put to other uses? New ways to use as is? Other uses if modified?
Modify? New twist? Change meaning, color, motion, sound, form? Other changes?
Magnify? What to add? Greater frequency? Longer? Extra value? Duplicate? Multiply? Exaggerate?
Minify? What to subtract? Condensed? Miniature? Lighter? Split up? Understate?
Rearrange? Interchange components? Other sequence? Change schedule?
Combine? How about a blend, an assortment? Combine units? Combine purposes? Combine appeals?
Of course, none of these techniques is guaranteed to solve your research problems. But they can help you find ideas without forcing you to wait for an uncooperative muse.
Cheerio
Rajat
From India, Pune
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Dear Colleagues,
It is always a pleasure to be part of this forum. I would like to lend my voice to the issues of Brainstorming and Knowledge Management-Sharing.
Brainstorming is a management strategy to help in the evolution of ideas, concepts, and perceptions as they relate to, most times, sticky/thorny issues in an effort to find solutions and innovative ideas to solve them.
In addition, ideas could come from the angle of Product/Business Development. For example, a totally new product that a firm might want to invest in could be the issue - wanting to know how workable, profitable, viable, and feasible such projects could be.
Most times when I advise on Brainstorming, I usually emphasize diversity in the combination of personalities that constitute the session(s). For instance, if the topic is "Investing in Real Property," I would expect the session to be made up of a lawyer, a surveyor, a civil engineer, an architect, and probably a generalist/administrator. This mix would certainly help achieve an avalanche of diverse opinions on the same issue for the benefit of the intended project.
For such sessions, there should be a secretary taking down all the points, no matter how seemingly irrelevant to the issue discussed.
All the points gathered from such sessions are then screened, filtered, and ranked in stages of priority so that Management can make decisions as they relate to such issues. If not satisfied, another session is advised, probably with a different mix of employees.
Knowledge Management/Sharing, in relation to Brainstorming, would involve Management documenting and making all findings from Brainstorming sessions available to the generality of Staff, either via direct distribution or availability on the Company's servers that can be accessed through its Local Area Network. This approach would save stationery for the Company.
I have always been an advocate of making the workplace a Learning Environment. When Employees are sent to training or seminars, they should be required to summarize the papers and make them available either through direct presentations or posted on the Company's server for employees to view.
All these aforementioned strategies combined would help firms achieve a positive level of Shared Knowledge in the Workplace.
Thanks.
From Nigeria, Lagos
Acknowledge(0)Amend(0)
It is always a pleasure to be part of this forum. I would like to lend my voice to the issues of Brainstorming and Knowledge Management-Sharing.
Brainstorming is a management strategy to help in the evolution of ideas, concepts, and perceptions as they relate to, most times, sticky/thorny issues in an effort to find solutions and innovative ideas to solve them.
In addition, ideas could come from the angle of Product/Business Development. For example, a totally new product that a firm might want to invest in could be the issue - wanting to know how workable, profitable, viable, and feasible such projects could be.
Most times when I advise on Brainstorming, I usually emphasize diversity in the combination of personalities that constitute the session(s). For instance, if the topic is "Investing in Real Property," I would expect the session to be made up of a lawyer, a surveyor, a civil engineer, an architect, and probably a generalist/administrator. This mix would certainly help achieve an avalanche of diverse opinions on the same issue for the benefit of the intended project.
For such sessions, there should be a secretary taking down all the points, no matter how seemingly irrelevant to the issue discussed.
All the points gathered from such sessions are then screened, filtered, and ranked in stages of priority so that Management can make decisions as they relate to such issues. If not satisfied, another session is advised, probably with a different mix of employees.
Knowledge Management/Sharing, in relation to Brainstorming, would involve Management documenting and making all findings from Brainstorming sessions available to the generality of Staff, either via direct distribution or availability on the Company's servers that can be accessed through its Local Area Network. This approach would save stationery for the Company.
I have always been an advocate of making the workplace a Learning Environment. When Employees are sent to training or seminars, they should be required to summarize the papers and make them available either through direct presentations or posted on the Company's server for employees to view.
All these aforementioned strategies combined would help firms achieve a positive level of Shared Knowledge in the Workplace.
Thanks.
From Nigeria, Lagos
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