Dear Seniors,
I am seeking assistance regarding potential job titles in advertising agencies. Given the creative nature of this field, job titles may be unique. Please provide your insights.
Thank you for your cooperation.
Nigha
From Nepal
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1I am seeking assistance regarding potential job titles in advertising agencies. Given the creative nature of this field, job titles may be unique. Please provide your insights.
Thank you for your cooperation.
Nigha
From Nepal
Acknowledge(0)Amend(0)
Dear Nigha,
Few of the roles used in teh advertising industry is as below :
Content and Creative Copy Writer - Ideate on concepts and craft copy in line with client briefs. Ability to write on lifestyle brands such as hospitality, real estate and luxury products is a must
Account Planning Supervisor - Leading Account & strategic planning, driving new business development initiatives,leading consumer understanding & proactive consumer research initiatives mandated with the task of building marketing effectiveness case stories for clients
Web Strategist - Possess in depth knowledge of online trends, business, design, user experience and technology . Responsible for planning and executing end to end online marketing & SEO campaigns. Create & develop long term strategic business plan
Event/ PR Manager – Brand & Communication - Organize events, seminars, roadshows & conventions for the company.
Determine the fiscal requirements & prepare budget for the event. Planning and liasoning with various departments & event management companies. Conduct feasibility study to identify new event opportunities for the company.
Sourcing venues & arranging for other logistics required. Support in merchandise & collateral procurement and set-up
Pre-event report on requirements for set-up . Post-event reporting (for all events/road shows/seminars) on activities, audience, feedback, next steps, improvements etc.Define, develop and drive strategic PR programs and provide professional advice to both internal and external stakeholder. Define, develop and drive strategic media relations programs
Online Advertising Trainee
Campaign Development Specialist - The Campaign Development Specialist will assist the Centre Marketing Campaign Development Manager with of support on development of campaign material (collateral, call scripts, data on capacity, etc) in close co-ordination with the whole GSC campaign support team . Assist in global campaign development . Provide best practice sharing to the Clusters via webex and video conferencing . Provide general communication consultancy to Cluster Commercial Planning on external matters – i.e. on the use of media as a (new) channel as a support to local campaign efforts. Assist Centre Marketing Campaign Development Manager with capability build up and competency development of marketing items (value prop webex, etc) . Coordinate with agencies on campaigns
Finally , please find a discussion in a blog about the innovative designation for the roles and its disadvatages.
afaqs! > news & features > It's raining designations in advertising <link updated to site home> ( Search On Cite | Search On Google )
A must read on the topic from Citeman Network Journal:
http://citeman.com <link updated to site home>
Please do share your learning from this project.
Regards,
(Cite Contribution)
From India, Mumbai
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Few of the roles used in teh advertising industry is as below :
Content and Creative Copy Writer - Ideate on concepts and craft copy in line with client briefs. Ability to write on lifestyle brands such as hospitality, real estate and luxury products is a must
Account Planning Supervisor - Leading Account & strategic planning, driving new business development initiatives,leading consumer understanding & proactive consumer research initiatives mandated with the task of building marketing effectiveness case stories for clients
Web Strategist - Possess in depth knowledge of online trends, business, design, user experience and technology . Responsible for planning and executing end to end online marketing & SEO campaigns. Create & develop long term strategic business plan
Event/ PR Manager – Brand & Communication - Organize events, seminars, roadshows & conventions for the company.
Determine the fiscal requirements & prepare budget for the event. Planning and liasoning with various departments & event management companies. Conduct feasibility study to identify new event opportunities for the company.
Sourcing venues & arranging for other logistics required. Support in merchandise & collateral procurement and set-up
Pre-event report on requirements for set-up . Post-event reporting (for all events/road shows/seminars) on activities, audience, feedback, next steps, improvements etc.Define, develop and drive strategic PR programs and provide professional advice to both internal and external stakeholder. Define, develop and drive strategic media relations programs
Online Advertising Trainee
Campaign Development Specialist - The Campaign Development Specialist will assist the Centre Marketing Campaign Development Manager with of support on development of campaign material (collateral, call scripts, data on capacity, etc) in close co-ordination with the whole GSC campaign support team . Assist in global campaign development . Provide best practice sharing to the Clusters via webex and video conferencing . Provide general communication consultancy to Cluster Commercial Planning on external matters – i.e. on the use of media as a (new) channel as a support to local campaign efforts. Assist Centre Marketing Campaign Development Manager with capability build up and competency development of marketing items (value prop webex, etc) . Coordinate with agencies on campaigns
Finally , please find a discussion in a blog about the innovative designation for the roles and its disadvatages.
afaqs! > news & features > It's raining designations in advertising <link updated to site home> ( Search On Cite | Search On Google )
A must read on the topic from Citeman Network Journal:
http://citeman.com <link updated to site home>
Please do share your learning from this project.
Regards,
(Cite Contribution)
From India, Mumbai
Acknowledge(0)Amend(0)
Dear Cite Contribution,
Thank you so much for the valuable information and helpful sites. I have a few confusions. In advertising, a team is developed according to the account they have. So, how can a Campaign Development Specialist coordinate, since each account is like a campaign for them? Is it helpful to keep a Campaign Development Specialist in addition?
Can the title "supervisor" coincide with the designation? I am confused; isn't "supervisor" used for assistant-level positions?
I am really obliged that there is a title like "web strategist." I am really thankful to you. The information and articles have given me more insight into advertising jobs and functions. As discussed in articles, an advertising company is creative and has good scope for talented people, but designations and remunerations play a key role. However, I guess advertising can provide incentives and benefits that would ensure financial security as well as a good remuneration package for the employees.
Looking for feedback.
Nigha
From Nepal
Acknowledge(0)Amend(0)
Thank you so much for the valuable information and helpful sites. I have a few confusions. In advertising, a team is developed according to the account they have. So, how can a Campaign Development Specialist coordinate, since each account is like a campaign for them? Is it helpful to keep a Campaign Development Specialist in addition?
Can the title "supervisor" coincide with the designation? I am confused; isn't "supervisor" used for assistant-level positions?
I am really obliged that there is a title like "web strategist." I am really thankful to you. The information and articles have given me more insight into advertising jobs and functions. As discussed in articles, an advertising company is creative and has good scope for talented people, but designations and remunerations play a key role. However, I guess advertising can provide incentives and benefits that would ensure financial security as well as a good remuneration package for the employees.
Looking for feedback.
Nigha
From Nepal
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Job & role description.zip
Job Descriptions samples.doc