Seeking Help: How to Create an Effective Retail Sales Training Module for Modern Stores?

Dear Friends,

I'm currently working on an assignment to prepare a training module for retail sales staff (modern retail format e.g Big Bazaar, Hypercity, Barista, etc). I am looking at something that would cover aspects such as upselling, cross-selling, objection handling, counter sales etiquettes, etc.

Kindly request all to share some PowerPoint slides or information regarding the same.

Target Audience

All retail sales staff, team leaders, and supervisors accountable for sales.

Workshop Contents

Step 1: The Approach and Greeting

First impressions and personal appearance.

Having a friendly and cheerful disposition.

Acknowledging customers you cannot assist immediately.

Approaching Customers:
- The Decided Customer
- The Undecided Customer
- The Browsing Customer

Using different types of Greetings.

Step 2: The Qualification

Questioning/probing to discover the customer's real needs and wants.

Step 3: The Demonstration

Establishing Trust.
Establishing Value.
Creating Excitement and Desire.
Demonstrating merchandise features and benefits.
Involving the customer.
Offering alternatives.
The use of technical terms.

Step 4: Handling Objections

Handling different types of objections.
Identifying the customer's true objection.
Anticipating objections.

Step 5: Closing the Sale

Recognizing buying signals.
Using different types of closing techniques.
Generating additional sales:
- Add-on selling
- Up-selling
- Cross-selling
- Add-on selling
- Suggestion selling
- Value selling
- Optimized selling
Reassuring and farewelling the customer.

You can also add to this module these core skills as part of the training:
- Taking initiatives.
- Taking responsibility.
- Problem-solving.
- Applying product knowledge in practical contexts.
- Being numerate.
- Having all information for selling.
- Having communication skills.
- Sourcing information.
- Organizing information.
- Listening effectively.
- Oral communication.
- Written communication.
- Working effectively.
- Understanding health issues.
- Understanding hygiene issues.
- Understanding safety issues.

Regards,
Leo Lingham

Is there a training program for 'Potential workforce' in the Retail industry in Bangalore or Chennai.

I would like to get training in that area so that we can set up a training institute to train +2 passed out students in that field and provide them to the Retail industry either directly or through placement agencies.

Someone, please advise.

Regards,
Raj

Dear Mr. Raghav,

Where are you based? If you are already doing what I am looking for, then I might want to talk to you about your area of coverage, get myself trained first, and discuss establishing a franchise for your company in other uncovered areas.

Please advise.

Raj

Dear Friends,

I'm currently working on an assignment to prepare a training module for retail sales staff in modern retail formats such as Big Bazaar, Hypercity, Barista, etc. I am looking to cover aspects such as upselling, cross-selling, objection handling, and counter sales etiquettes. I kindly request all to share some PowerPoint presentations or information regarding the same.

Regards,
Meghana

Hi Meghana,

I just went through your post and understand your need. I'm a former employee of the Future Group and currently working with the Jubilant Group. I was a trainer for Pantaloons and Big Bazaars across South India. I believe I can assist you, but I need to know your exact requirements.

You can reach me at [Login to view] or on 098864 94898 between 14:30 hrs to 15:30 hrs or after 20:00 hrs.

Regards,
Anand

Hi Meghana,

Please find attached the training module required by you.

Regards,
Mrunal Tikhe
Indiabulls

Leo, that was really very helpful. I am working as an HR in an IT company, specifically the only IT retailing company, SIS. I am responsible for handling the training and development of around 300 employees. I am new to this role and have organized a personality development training session for the sales staff, which I will be conducting. The points you have mentioned will definitely assist me in delivering this training. Please also share any effective activities or stories that can motivate the sales team to improve their performance.

Regards, Nikita

Hi Mrunal,

Thank you for the PowerPoint presentation. It's excellent for a trainer. I need your help with the store operations manual. Do you have one? Please reply.

Regards,
Ramesh Chandra
Food Zone, Bangalore

Hi, can someone help me with a PowerPoint presentation on the topics mentioned below, please? It's very urgent.

1. How to Greet the Customer - First Impressions Count, Acknowledging the Customer, When to Engage the Customer, How to Engage the Customer, Opening Lines, Working with More Than One Customer

2. How to Solve Customer Queries - Understanding Needs and Values, Matching Needs and Values, Offering the Customer Additional Products, Selecting Additional Products (Add-ons)

3. Product Presentation - Presenting, Creating the Solution, Increasing Desire for Ownership, Comparing Products, Introducing Additional Products, Add-on Opportunities, Adding on to Close the Sale, Introducing Value-Added Services

4. How to Resolve Complaints - Objections, Most Common Objections, Steps to Objection Handling, Dealing with Specific Objections

Regards,

Divya Gill
divya@bpozitions.com

Can you please help me with some information on training and development for home office and operational employees? Any PowerPoint presentation would help me as it's really urgent.

Hi, I'm currently working on preparing a training module for retail sales staff covering soft skills, behavioral aspects, and basic hygiene. I am looking to include aspects such as greeting, soft skills, appearance, objection handling, counter sales etiquettes, etc.

I kindly request everyone to share any PowerPoint presentations or information related to the same.

Regards, Kalpana

Dear Kalpana, along with retail sales, another important training is managing inventory. In today's cut-throat competition where capital is scarce, managing inventory is of paramount importance. If not managed well, precious capital gets blocked in the form of inventory. In the retail store, managing shelf space is quite important. There has to be a rationale behind what to store and how much to store. This expertise comes only with a strong analytical base, and this base can only be developed through training. No retail executive can handle this on his/her own.

If you wish to organize this training, feel free to contact me.

Thanks,

Dinesh Divekar