Gopik
Manager - Hr
Leolingham2000
Management Consultant
Kiran_ksk
Manager - Hr
Moushmi
Service
Martin_dd
Hr Manager

Hi Team,
Can someone tell me the difference and similarities between Sales Executive and Marketing Executive ?
Which one will be best to designate or say recruit for company's growth ?
Is there any post named who's a combo of both ?
Regards
Moushmi
26th June 2006 From India, Mumbai
Dear Moushmi,
I think your company is in badly need of one of these for the growth.
Let me tell you
Actaully both terms are entirely different.
The role sales executive is to make sales more and get the porfit.
example, if your company has got more stoke and if you want to sell it for with in span of time you can go for a sales executives. So it is purely sale oriented.
If your company want to Market a product and get more number or volume of sales you can go for a marketing executive. So this is purely profit oriented portfolio.
Before recuiting for the post do some anaysis and go ahead cos normally big companies used to appoint marketing executies with salee experience.
I think i have explained you in a simple term.
Thanks and regards
Gopi.k
26th June 2006 From India, Chandigarh
Dear firend, Sales executive job will be more into selling kind of things, whereas marketing executive job will be more into marketing nature. Rds, Martin
27th June 2006
Can someone tell me the difference and similarities between Sales Executive and Marketing Executive ?

I HAVE LISTED THE DIFFERENCE BETWEEN THE FUNCTIONS.

I HAVE ALSO LISTED THE JOB DESCRIPTIONS FOR BOTH

POSITIONS AS WELL FOR SENIOR POSITIONS.

SIMILAR MIDDLE MANAGEMENT POSITIONS EXIST.

-----------------------------------------------------------------------------------

Which one will be best to designate or say recruit for company's growth ?

NORMALLY, THE MARKETING EXECUTIVE POSITIONS

CARRIES MORE IMPORTANCE / WEIGHTAGE.

-----------------------------------------------------------------------------

Is there any post named who's a combo of both ?

SUCH POSITIONS EXIST, BUT MOSTLY IN SMALL TO MEDIUM

COS AND ALSO MOSTLY IN SERVICE BUSINESS.

I HAVE LISTED A SAMPLE POSITION DESCRIPTION.

================================================== =============

================================================== =============

DEFINITION OF MARKETING.

What is Marketing ?

It is a process by which

-one identifies the needs and wants of the people.

-one determines and creates a product/service to meet the needs

and wants. [PRODUCT]

-one determines a way of taking the product/service to the market

place. [PLACE]

-one determines the way of communicating the product to the

market place. [PROMOTIONS]

-one determines the value for the product.[PRICE].

-one determines the people, who have needs/ wants. [PEOPLE]

and then creating a transaction for exchanging the product for

a value.

and thus creating a satisfaction to the buyer's needs/wants.

TERMS to understand.

1.Product/Service means a product or service or idea to satisfy

the people's needs / wants.

2.Needs mean when a person feels deprived of something.

3.Wants mean when a person's need is formed / shaped

by personality, culture, and knowledge.

4.Value means the benefits that the customer gains from

owning and using the product and the cost of the product.

5.Satisfaction means the extent to which a product's

perceived performance matches a buyer's expectation.

6.Exchange means the act of obtaining a needed/ wanted

object by offering something in return.

7.Transactions mean a trade off between a buyer / a seller

that involves an exchange at agreed conditions.

Marketing is based on identifying, anticipating and satisfying customer needs effectively and profitably. It encompasses market research, pricing, promotion, distribution, customer care, your brand image and much more.

================================================== =========================

DEFINITION OF SALES

What is Sales ?

It is a process by which

-one identifies the people, who have a need. [ PROSPECTING]

-one determines the needs of the people.[ NEEDS ]



-one determines a way of finding a solution to the prospect's problem.[ PROPOSE]

-one determines the way of communicating your product as a solution. [RECOMMENDING]

-one determines the value for the product for the prospect.[ ADVOCATING YOUR PRODUCT].

-one determines / sells benefits of the product to the prospect. [ SELLING BENEFITS]

and then creating a transaction for exchanging the product for

a value. [ CLOSING THE SALE ]

and thus creating a satisfaction to the buyer's needs/wants.

[ CREATING CUSTOMER SATISFACTION]



================================================== ==

Principal Sales Executive,

Position reports to.,

Chief Executive

Primary objective

Develop, direct and control the sales business strategies and activities for the organisation's sales activity to achieve revenue, sales and profit targets.

Specific accountabilities

Direct all sales activities for the achievement of short and long term business objectives, increased profit, and market control.

Establish and co ordinate the sales objectives, policies and programme within the context of the overall corporate plan and, where appropriate, recommend standards and set targets and quotas.

Prepare or arrange for preparation of the budgets, reports and forecasts and ensure they are presented in a timely manner to the Chief Executive.

Appraise the activities of the sales staff according to overall sales strategies. Monitor and evaluate the performance, and the efficiency of staff and procedures.

Co ordinate subordinate staff to optimise the use of human and material resources to achieve goals. Consult with subordinate staff and review recommendations and reports.

Direct the preparation of operational matters including volume and profit objectives, promotion distribution, pricing and selling.

Direct sales activities by setting product mix, geographical sales areas and customer service standards.

Control and monitor sales methods, key customer strategies and arrangements by recommending prices, discount policies, credit arrangements, and conditions of sale.

Monitor customer service, invoicing, expenditure, payments and administration costs.

Direct the development of initiatives such as new products, incentive bonus schemes and the dropping of unprofitable products.

Maintain necessary contact and negotiations with major suppliers, key customers, industry associations and government representatives to achieve the objectives of the division.

May assist in the direction of merchandising methods and distribution policy.

Select, or approve the selection and training of staff. Establish lines of control and delegate responsibilities to subordinate staff.

Ensure all the activities of sales comply with relevant Acts, legal demands and ethical standards.

'Matching indicators

Typically, incumbents would have approximately 15 years' related sales/marketing experience, with national/regional sales managers, customer service and sales promotion managers reporting to the position.

This position is usually found in organisations employing over 300 staff, and in one which is heavily involved in sales. The position has no direct accountabilities in marketing.

================================================== ===

Principal Marketing Executive

Position reports to:

Chief Executive

Primary objective

Develop, direct and control the organisation's marketing business strategies and activities to achieve revenue, sales and profit targets.

Specific accountabilities

Direct all marketing activities for the achievement of short and long term business objectives, increased profit, and market control.

Establish and co ordinate the marketing objectives, policies and programmes within the context of the overall corporate plan and, where appropriate, recommend standards and set targets and quotas.

Liaise with the sales group in the preparation of the reports, budgets, and forecasts and ensure they are compatible with support sales plans.

Appraise the activities of the staff according to overall marketing strategies. Monitor and evaluate the performance, and the efficiency of staff and procedures.

Co ordinate subordinate staff to optimise the use of human and material resources to achieve goals. Consult with subordinate staff and review recommendations and reports.

Direct marketing activities by setting product mix.

Control and monitor marketing methods, key customer strategies and other arrangements.

Direct and control marketing by planning or co ordinating advertising campaigns and promotional activities, product management, market analysis and research and other consulting work.

Direct the development of initiatives such as new products, new marketing techniques, new advertising campaigns, incentive bonus schemes and the dropping of unprofitable products.

Maintain necessary contact with major suppliers, customers, industry associations and government representatives to achieve the objectives of marketing.

May direct merchandising methods and distribution policy.

Select, or approve the selection and training of senior staff. Establish lines of control and delegate responsibilities to staff.

Ensure all the activities of the sales and marketing group comply with relevant Acts, legal demands and ethical standards.

Matching Indicators

Typically, incumbents would have 10 to 15 years' related marketing experience, with marketing/group product managers reporting to the position. This position is usually found in organisations employing over 300 staff, and which are heavily involved in marketing. The position has no direct accountabilities in sales.

================================================== ==

Principal Marketing & Sales Executive

Position reports to: Chief Executive

Primary objective

Develop, direct and control the sales and marketing business strategies and activities of the organisation to achieve revenues, sales and profit targets.

Specific accountabillitles

Direct the activities of sales and marketing for the achievement of short and long term business objectives, increased profit, and market control.

Establish and co ordinate the sales and marketing objectives, policies and programmes within the context of the overall corporate plan and, where appropriate, recommend standards and set targets and quotas.

Prepare, or arrange for preparation of the budgets, reports and forecasts and ensure they are presented in a timely manner to the Chief Executive.

Appraise the activities of the staff according to overall sales and marketing strategies. Monitor and evaluate the performance, and the efficiency of staff and procedures.

Co ordinate subordinate staff to optimise the use of human and material resources to achieve goals. Consult with subordinate staff and review recommendations and reports.

Direct the preparation of operational matters including market research, advertising, promotion, distribution, pricing and selling.

Direct sales activities by setting product mix, geographical sales areas and customer service standards.

Control and monitor sales methods, key customer strategies and arrangements by recommending prices and credit arrangements.

Direct and control marketing by planning and running advertising campaigns and promotional activities, product management and market analysis and research.

Monitor customer service, invoicing, payments and administration costs.

Direct the development of initiatives such as new products, new marketing techniques, new advertising campaigns, incentive bonus schemes and the dropping of unprofitable products.

Maintain necessary contact with major suppliers, key customers, industry associations and government representatives to achieve the objectives of the division.

Select, or approve the selection and training of senior staff. Establish lines of control and delegate responsibilities to staff.

Ensure all the activities of the sales and marketing group comply with relevant Acts, legal demands and ethical standards.

Matching Indicators

Typically, incumbents should be senior executives within an organisation, and have 10 to 15 years' related sales and marketing experience. Marketing/group product managers, national/regional sales managers report to the position.

Normally, this position is found only in medium organisations; which are mainly involved in sales and marketing, and employ over 150 staff.

REGARDS

LEO LINGHAM
27th June 2006 From India, Mumbai
Hi All,
Business Development Exeucitive...
(Major responsibility: You have to sale the product, develop the business and you have to spread the product in the market)
I hope this is combo of sales and marketing jobs... please let me know your opinion.
Regards,
Manjunath
27th June 2006 From India, Hyderabad
I dont think any other explanation is necessary once we get an answer from the Supremo... Leo... He is the best
27th June 2006 From India, Hyderabad
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