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Hi Guys, Can any guide me on what basically Business Development is all about???? Anyone can pls provide me any pdf or ppt or word doc. Pls help meeeeeeeeeee......... Nitin Parijaat
From India, New Delhi

Business Development is to design, organise and implement marketing strategies to develop business.
Major areas included in Business Development are:
Formulation of marketing plans and strategies to achieve desired results.
Provide support to the team in relevant product line.
Facilitation of higher customer satisfaction.
Creation of product promotion materials as and when required.
Undertaking market survey, competitors activities and new product requirements.
Increasing productivity through customer visits.
I hope this is clear, if you need more help let us know. :)

From India, Delhi
Cite Contribution

Hi !

Any employee working with this title will have the following job description and deliverables .

JO1: To develop and execute a sales strategy that will result in new business (prospecting, sales calls, presentations, proposals and closing business).


D01 Establish and manage an effective Business Development team. D02 Establish and manage a Communications and Pursuit Strategy team.

D03 Account mapping and Management, Relationship Management and Customer Mining D04 Engage target clients and obtain business requirements.

D05 Develop proposals, presentations, and other pursuit materials.

D06 Respond to RFPs, scrutinize RFPs and working on making structured proposals in liaison with the Core Technical Team.

D07 Attend and actively contribute to strategy, status, and follow-up meetings on the development

D08 Work closely with corporate executives and senior management to develop proposal responses and targeted messages that convey a customized approach to all business pursuits. D09 Read, edit, and rewrite materials to ensure readability and consistency of message/tone.

D10 Act as a focal point for the collection of information from various sources.

D11 Prioritize projects to ensure timely and accurate completion of all assignments.

D12 Maintenance of central document and client database.

MEASUREMENT MATRIX [How to measure the deliverables]





1. Excellent Communication Skills

2. Excellent Presentation skills

3. Highly motivated, energetic, disciplined, ambitious and results oriented.

4. Excellent interpersonal skills and the ability to establish develop and maintain professional

relationships with senior executives

5. Comfortable making cold calls

6. Discipline to enter and maintain lead data in a CRM system

7. Understand consultative selling approach

From India, Mumbai

Dear NIthin Parijaat,
Please note that Business Development is a vast subject, which is your type of business.
Are you a Software Company
Are you Manufacturing Company
Are you a Business Sector- Wholesale or Retail.
Whatever may be the type of business the following general points may help you.
You need to study your competitors and their share in the market
How does your product or service is unique or different from others.
You need to hire an agency for market research and submit a report.
Based on that you need to stratagize to place your product/services in the competitive Market.
You need place an advertisement in Both Print & Electronic Media
Rigorous follow ups for orders to be done.
You need to maintain the time schedule for delivery.
Giving presentation in public platforms like that of Industrial Associations, Educational Institutions etc to promote your product.
In case it is FM-CG product, clothing or footwear and tourist bags etc can be displayed at Malls and Big Bazaars.
In it is export oriented products or machinates it can be showcased in the Export/Industrial Exhibitions which enhances your brand equity in the market.

I hope that I have made clear by giving various set of instances that my suit you for your business


From India, Bangalore

This thread is nearly 17 years old.

The OP has not posted on CiteHR since 2008. It would be reasonably to assume they have moved on in their career and this is no longer relevant to them.

In any case it has nothing to do with HR questions or problems.

From Australia, Melbourne
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