It becomes more horrible when you reach your mid career. I have seen that most of the time it become difficult, even for most desired candidates, to clear the job interview.
Based on my experience, I am sharing a list of reasons behind rejection:
1. Poor preparation
2. Displaying a negative attitude or generally being negative
3. No enthusiasm for the company or the role
4. Vague or uninteresting interview answers
5. Arriving late or too early
6. Smelling like a cigarette
7. Dressed inappropriately
8. Complaining that you were kept waiting for the interview
9. Chewing gum, a pen or playing with your hair
10. Forgetting or mispronouncing the name of the interviewer
11. Forgetting what is written on your CV/Resume
12. Being unprepared for the standard interview questions
13. Lying about your skills, experience, knowledge and qualifications
14. Being rude or uncomplimentary about your previous company or boss
15. Failing to explain how your skills match the job in question
16. Interrupting the interviewer
17. Asking too many irrelevant questions
18. Not making eye contact or making too much
19. Using phrases like “you know”
20. Sounding desperate or overeager
21. Asking about the salary too early
22. Having poor manners
23. Not listening to the interviewer’s questions
If you take care of these few points, then the chances of getting selection will increase.
You can also view this video for better prepration:

From India, Delhi

Excellent compilation. However, one most crucial is missing here which is : Up-date subject knowledge. Many people stop learning the moment they start earning. They stop self-development, self-improvement, which is most essential.
Best wishes

From India
Nagarkar Vinayak L

Dear colleagues ,
It is also important to familiarise oneself with prospective company's products,history, offices,turnover and such other relevant data from its website/reliable sources in preparation of questions which may be asked about the company. It may help giving impression that you make informed decisions .
Vinayak Nagarkar

From India, Mumbai
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