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Hi, I am Shweta and working in a market research company. My management wants to explore training ideas for employees. Can anyone please help me out to find what kind of training is required for market research employees? The majority are Data Analysts and Research Associates.

Shweta Gupta


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Dear Shallu,

The best training idea is the ability to measure the effectiveness of the training. Therefore, it is essential to be clear that the training program you conduct is immaterial. What is important is whether you measure the effectiveness of the training and how you measure it.

Before executing any training program, focus on the following:
a) Customer Dissatisfaction
b) Operational failures
c) Reports from Performance Appraisal of the employees
d) Organizational issues like conflicts, etc.
e) Vision of your organization, such as acquiring certification for ISO, Six Sigma, etc.
f) Career Planning and Succession Planning of the employees

In addition to the above points, you need to identify and accurately measure the costs associated with your business. Addressing your training efforts to reduce these costs is crucial. Everything else is secondary.

Thanks,
Dinesh Divekar

From India, Bangalore
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