1.divide training part into two 1.product training 2.sales skills training
in case of product training, teach thoroughly about the product and then ask them to do a demo/explain infront of a group. group should act as devils advocate i.e they should ask difficult questions about a product.
2.sales skills training
i would suggest role play method. make a panel of people who would act as customers(psychologically)..then ask the executives to do role play of selling product to them. record it and replay it infornt of the executive so they learn their mistakes.
23rd August 2012 From India, Kochi