Dinesh Divekar
Business Mentor, Consultant And Trainer
Skhadir
Strategic Business Management Includes Revenue
Mohanshashank
Consultant - Recruitments
Nashbramhall
Learning & Teaching Fellow (retired)

Generally in the academics of any MBA post graduate, there is a scope of presenting a business plan and however it is more complex to make a business plan. Here is my business plan and this may help you so much so that it will be easier to you to make a plan.
Here the company name is LAssoc i.e., L-Associated Hard drive and with latest technology and this product falls into the category of innovative prouducts.
Have a glance at it and any doubts, you can post here
20th May 2011 From India, Delhi

Attached Files
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File Type: ppt LAssoc 2k3.ppt (3.86 MB, 463 views)

Dear Mohan Shashank,
Neither you have given your marketing plan nor have you included sales/marketing cost in your price break up.
How can any product be sold by itself? What about transportation? How will you sell the product? Through dealers? Then where is the dealers' margin?
This is a major loophole in your business plan.
Thanks,
Dinesh V Divekar


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20th May 2011 From India, Bangalore
Dear Dinesh Divekar,
Please note that this is just a sample and a glimpse of the Business plan which is more useful to the people who are doing their MBA and can not be taken as a whole plan which is going to be helpful for an entrepreneur.
Coming to the Marketing/ sales cost, please note that the cost of each device used to manufacture the product includes the marketing/ sales cost and also please note that here the company may have a direct marketing or dealerman ship which can be denoted under the post sales tab.
Here by not mentioning the transportation costs, it does not mean that the product will be sold by itself. Please go through the PPT again so that you can find a fixed cost segment where you can find other fixed costs which includes the transportation costs.
Please go through the ppt again and let me know is there any doubts in that again.
Regards
Mohan Shashank
Corporate HR Trainer and HR Associate Recruiter
Bangalore
31st July 2011 From India, Delhi
Dear Mohan Shashank,

Before I wrote my comments, I had gone through the ppt that you had attached. Business planning subject is close to my heart. I have given consulting services to my client in gulf who wanted to make business plan for selling hearing aid instruments. Please read my paragraph-wise comments in blue font.

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Please note that this is just a sample and a glimpse of the Business plan which is more useful to the people who are doing their MBA and can not be taken as a whole plan which is going to be helpful for an entrepreneur.
Whether sample or otherwise, the structure of the business plan does not change. The average business plan has following components:

Part I: Foreword
Part II: - The Executive Summary
Part III: - Introduction to the Business
Part IV: - The Product
Part V: - The Market
Part VI: - Costing, Pricing and Sales Forecast
Part VII: - The Marketing Plan
Part VIII: - The Manufacturing Plan (Trading Plan if the product is not manufactured)
Part IX: - Organisation and Staffing
Part X: - Financial Forecasts - Revenues, Cost and Profitability


Now I recommend you doing audit of your business plan with the above parts and find out what is missing in it.

Coming to the Marketing/ sales cost, please note that the cost of each device used to manufacture the product includes the marketing/ sales cost and also please note that here the company may have a direct marketing or dealerman ship which can be denoted under the post sales tab.

No venture capitalist or financial institution will accept your plan if you include marketing expenses in the manufacturing itself!

Here by not mentioning the transportation costs, it does not mean that the product will be sold by itself. Please go through the PPT again so that you can find a fixed cost segment where you can find other fixed costs which includes the transportation costs.
Where is the break up of fixed cost? On slide 12 what you have mentioned is a small component of fixed cost. How anyone can assume that transportation cost is included under this heading? The word 'transportation' itself is not there in your business plan. Secondly, in your business plan 62% is "other fixed cost". How can it be so high?

Please go through the ppt again and let me know is there any doubts in that again.
If I start raising my doubts, these will galore and we will get caught in its whirlpool. The basic requirement is of market research. You have not done any market research to show that there need in the market for your product! What doubt can I have further?

+++++

These are my honest comments. You may not like them but then I am helpless. My feedback, whether to accept graciously or not is up to you!

Thanks,

Dinesh V Divekar



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1st August 2011 From India, Bangalore
Dear All,
I have read the discussion between Mohan Shashank and Dinesh Divekar with interest. As a retired academic that has supervised business plans of undergraduates (our MBAs did not have to produce a business plan), I totally agree with Dinesh Divekar's observations.
Mohan Shashank should have put a little rider that the presentation was incomplete and does not meet the standards required of an MBA student's work. In one of the institutions that I worked, it would not even meet the standard required of an undergraduate.
Have a nice day.
Simhan
1st August 2011 From United Kingdom
Dear Mr. Mohan Shashank
It was interesting presentation but quite simple. After having gone through Mr. Dinesh Comments, i too had learned few more things about sales though i started my career as SALES PROMOTER and i am aware of this process which is critical and all about NUMBERS because its a NUMBER GAME only.
None is perfect in this world and we all need to update our knowledge as LEARNING IS A CONTINUOUS PROCESS.
One thing is for sure, i have been following Mr. Dinesh for long and i found his replies much practical that reveals his research oriented activities, practical experience and knowledge he had acquired is quite appreciable.
The way Mr. Dinesh had narrated with precision, any MBA student will digest the Sales process, Marketing Plan including BUSINESS PLAN.
Please do share as much information as you can, with a aim to spread knowledge. Since learning is a continuous process, "LEARNING TO LEAD" should be every trainers motive...
Have a nice day.
With profound regards
1st August 2011 From India, Chennai
Dear Dinesh Divekar,
Thank you for the comments and I will update the plan as you said and with the standards devised by the experts over here. Thank you for the precious suggestions and comments.
Yes khadir I will do the same.
Thank you all
2nd August 2011 From India, Delhi
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