Ash Mathew
Recruitments, Training`
Pinki
Student
Urvashi Dahiya
Hr Executive

Dear All,

Kindly anybody can provide me with the parameters or Outcomes or Results of Below mention Job Profile of my Company`s GM -Marketing`s Profile, so that the performance can be evaluated.

· Responsible for the complete marketing operations of the organization which includes:
o Develop, plan and implement the Marketing Strategies (urban & rural).
o Advertising & Promotional activities.
o Research & Development.
§ Customized research as per the requirements of the company either undertaken internally or outsourced.
§ Syndicated research. Responsible for the analysis, presentation and dissemination of the data within the organization.
o Identifying, developing and launching of new products/brands.
o Direct Marketing including Customer Relationship Management (CRM).
o Keeping abreast of the market scenario and developments
· Mentoring and development of the marketing department’s personnel.
· Responsible for the development of the corporate communications material.
· Provide marketing inputs for special project proposals & responsible for the implementation of the same.
Provide inputs for the corporate strategies, proposals that will unable in better management and development of the organization.

kindly help........or give ideas...........

Thanks & Regards
Pinki

From China
U mean KRIs?
For the first point:
Develop marketing operations:
Marketing strategies: Parameters - No of urban / rural areas visited on ad campaign, or no of projects implemented in Specific Geographic areas. OR - response from Rurla/ urban areas on Marketing activities initiated
Adv and Promotional activities - no of projects initiated within the specific budget
Research & Dev - participation in survey; Or creation of a survey tool to receive info abt prod [performance..
(Befor I could say anthing more - is this wat u r looking at???)
If NO: pls be more elaborate
IF YES: take it one by one and ask opinions (eg...get suggestions on the first responsibility, then go the next...)
:-D

From India, Madras
Thx Asha for your reply, but what i m looking is diffrent.see this is a job profile of an employee, i have to make the evaluation of this by keeping organizational prospect,or finaly you can say that how these activities are going to benafit the organisation.the outcome of the profile.
i think now you have understood what i am looking for .kindly reply.
thanks
pinki

From China
For Example Advertising & Promotional activities. final out come of this will be creating market demand ,publicity awarness about the product .i think in this way. i hope u have got it thx Pinki
From China
K... I understand. U dont want the unit of Measure but the KEY PERFORMANCE INDICATOR.

·Responsible for the complete marketing operations of the organization which includes:
oDevelop, plan and implement the Marketing Strategies (urban & rural). –Increase in market share
oAdvertising & Promotional activities. - Increased brand visibility and awareness of product usage
oResearch & Development. – Continuously monitor product performance and suggest improvement based on customer feedback – and thus improve customer satisfaction
§Customized research as per the requirements of the company either undertaken internally or outsourced. – Reduced costs in collecting feedback
§Syndicated research. Responsible for the analysis, presentation and dissemination of the data within the organization. – Availability/ accessibility of information internally
oIdentifying, developing and launching of new products/brands. – Improved product band width
oDirect Marketing including Customer Relationship Management (CRM). – Satisfied and loyal customer, leading to more customer referrals
oKeeping abreast of the market scenario and developments – SWOT analysis helping to improvise and be aligned to company’s vision and mission
·Mentoring and development of the marketing department’s personnel. – Better employees , better service
·Responsible for the development of the corporate communications material. – Communication of Company Brand Image
·Provide marketing inputs for special project proposals & responsible for the implementation of the same. – On time launch of new products with better response from market (using the intelligence in research info gathered)
Provide inputs for the corporate strategies, proposals that will unable in better management and development of the organization.- Overall Organizational growth

Pinki, I am also working on something like this. I am not experienced, but I thought I could suggest. I am working on a Finance position to find out these indicators... just breaking my head with that.

Not sure if it has been of some help...but may be u can think and add something much better.

From India, Madras
Hi,
I guess you can add something in quantative terms also:
Like Develop, plan and implement the Marketing Strategies (urban & rural). –Increase in market share by say 10%.

You can be specifice about the achivement of the targets. Talk to your management they can give you the figure for the same.

Hope it was helpful


From India, Pune
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