Hi All,
I have just started my own company to provide manpower to various clients since I have a very good understanding of the client's requirements and am focused on delivering quality profiles to them. I would like to know how to present myself in front of the clients and convince them about our quality services as our company is an upcoming entity among placement agencies.
Cheers,
Amit Kumar
JMD Consultants
amit@jmdconsultants.net
From India, Delhi
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I have just started my own company to provide manpower to various clients since I have a very good understanding of the client's requirements and am focused on delivering quality profiles to them. I would like to know how to present myself in front of the clients and convince them about our quality services as our company is an upcoming entity among placement agencies.
Cheers,
Amit Kumar
JMD Consultants
amit@jmdconsultants.net
From India, Delhi
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Dear Amit Kumar,
Namaskar.
Congratulations on opening a new setup. I wish you all the best for your success.
I suppose you will have two sets of customers - employers and job seekers. Both sides will demand a guarantee and a deadline. However, I believe it is better to focus on enhancing credibility rather than offering guarantees and deadlines. Of course, if you can genuinely provide guarantees and deadlines, then that is fine. Alternatively, keep your statistics ready and convince them with your track record. Avoid getting embroiled in arguments as even one dissatisfied customer out of 99 nice ones could tarnish your image.
Wishing you all the best again.
Regards,
Jogeshwar.
From India, Delhi
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174Namaskar.
Congratulations on opening a new setup. I wish you all the best for your success.
I suppose you will have two sets of customers - employers and job seekers. Both sides will demand a guarantee and a deadline. However, I believe it is better to focus on enhancing credibility rather than offering guarantees and deadlines. Of course, if you can genuinely provide guarantees and deadlines, then that is fine. Alternatively, keep your statistics ready and convince them with your track record. Avoid getting embroiled in arguments as even one dissatisfied customer out of 99 nice ones could tarnish your image.
Wishing you all the best again.
Regards,
Jogeshwar.
From India, Delhi
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Hi Amit,
Congratulations on starting your own recruitment firm. I had worked on a marketing project about launching a recruitment consultancy. I am attaching a Word document containing some of the promotional strategies we developed. I hope it proves helpful to you.
Best regards,
Anjali
From India, Agartala
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Congratulations on starting your own recruitment firm. I had worked on a marketing project about launching a recruitment consultancy. I am attaching a Word document containing some of the promotional strategies we developed. I hope it proves helpful to you.
Best regards,
Anjali
From India, Agartala
Acknowledge(0)Amend(0)
New Business Development
Some of my experience and successful approaches in my consulting services include recruitment/selection services marketing. Recruitment/Selection marketing is a service, and hence the concept of service marketing comes into play.
In service marketing concept, your personality and your company image play a significant part in the marketing of your services. This means you have to package your service as a champion package:
- UNIQUE/different from others
- EXPERT/result oriented
- PROFESSIONAL/practical and competent
- SMART/useful and timely
- CUSTOMIZED/tailored services.
Seven Steps to New Business Development:
1. Opportunity Identification
2. Opportunity Preparation
3. Organizational Marketing
4. Sales Marketing
5. Prospecting
6. Personal Selling
7. Service for Reselling
Opportunity Identification:
- Identify all segments that you serve (such as geography, market segments, industry segments).
- Look at the customers, segments, services, and determine what opportunities that presents.
- Look at your company's existing services for what could be exploited or sold better.
- Look at your company's special strengths.
- Look at your own personal strengths.
- Look for a few opportunities to concentrate on that have a high potential for large results.
Opportunity Preparation:
- Learn customer needs and technologies related to the opportunity, service you have identified or focused on.
- Prepare sales literature (quality brochure as well as website).
- Prepare presentation materials and literature (multimedia).
- Look for added value that you or your company might add or increase to improve the service.
Organizational Marketing:
- The purpose is to get customers to contact you asking about your new service or to feel favorably toward your organization and your new service.
- Obtain reference letters.
- Start by focusing on segments with the greatest opportunities.
Sales Marketing:
- The purpose is to get prospects or customers to contact you personally or to favorably think of you or your new service.
- Select market segments/customer segments on which to focus your efforts.
- Network with customers and influencers.
Prospecting:
- Look for lists of potential prospects in the identified segments.
- Devise a strategy to identify decision-makers in these market segments.
Personal Selling:
- Make appointments with prospects through effective communication.
- Gather relevant information on the prospect before making the sales call.
- Develop relationships with decision-makers and influencers.
Servicing for Reselling:
- Follow up after the sale to ensure proper delivery.
- Develop relationships with key customer contacts to generate referrals.
Other Useful Promotion Ideas:
1. Conduct open seminars for line managers/general managers.
2. Organize morning breakfast sessions for HR managers.
3. Write free articles in customers' newsletters.
4. Write articles in business publications.
5. Join industry associations.
6. Offer value-added services.
7. Seek opportunities in TV programs related to career segments.
8. Add more services close to your core service.
Hope this is useful to you.
Regards,
Leo Lingham
From India, Mumbai
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Some of my experience and successful approaches in my consulting services include recruitment/selection services marketing. Recruitment/Selection marketing is a service, and hence the concept of service marketing comes into play.
In service marketing concept, your personality and your company image play a significant part in the marketing of your services. This means you have to package your service as a champion package:
- UNIQUE/different from others
- EXPERT/result oriented
- PROFESSIONAL/practical and competent
- SMART/useful and timely
- CUSTOMIZED/tailored services.
Seven Steps to New Business Development:
1. Opportunity Identification
2. Opportunity Preparation
3. Organizational Marketing
4. Sales Marketing
5. Prospecting
6. Personal Selling
7. Service for Reselling
Opportunity Identification:
- Identify all segments that you serve (such as geography, market segments, industry segments).
- Look at the customers, segments, services, and determine what opportunities that presents.
- Look at your company's existing services for what could be exploited or sold better.
- Look at your company's special strengths.
- Look at your own personal strengths.
- Look for a few opportunities to concentrate on that have a high potential for large results.
Opportunity Preparation:
- Learn customer needs and technologies related to the opportunity, service you have identified or focused on.
- Prepare sales literature (quality brochure as well as website).
- Prepare presentation materials and literature (multimedia).
- Look for added value that you or your company might add or increase to improve the service.
Organizational Marketing:
- The purpose is to get customers to contact you asking about your new service or to feel favorably toward your organization and your new service.
- Obtain reference letters.
- Start by focusing on segments with the greatest opportunities.
Sales Marketing:
- The purpose is to get prospects or customers to contact you personally or to favorably think of you or your new service.
- Select market segments/customer segments on which to focus your efforts.
- Network with customers and influencers.
Prospecting:
- Look for lists of potential prospects in the identified segments.
- Devise a strategy to identify decision-makers in these market segments.
Personal Selling:
- Make appointments with prospects through effective communication.
- Gather relevant information on the prospect before making the sales call.
- Develop relationships with decision-makers and influencers.
Servicing for Reselling:
- Follow up after the sale to ensure proper delivery.
- Develop relationships with key customer contacts to generate referrals.
Other Useful Promotion Ideas:
1. Conduct open seminars for line managers/general managers.
2. Organize morning breakfast sessions for HR managers.
3. Write free articles in customers' newsletters.
4. Write articles in business publications.
5. Join industry associations.
6. Offer value-added services.
7. Seek opportunities in TV programs related to career segments.
8. Add more services close to your core service.
Hope this is useful to you.
Regards,
Leo Lingham
From India, Mumbai
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Dear Anjali,
I am planning to start a recruiting agency. Can you please help me out with the project (if it is possible for you)? You can get in touch with me on +91-9324275417 or email me at rahul_sonawane@smxbox.com.
Thanks & Regards,
Rahul
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I am planning to start a recruiting agency. Can you please help me out with the project (if it is possible for you)? You can get in touch with me on +91-9324275417 or email me at rahul_sonawane@smxbox.com.
Thanks & Regards,
Rahul
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