Two Mothers' Journey to Organic Baby Food
Two mothers in Southern California assumed they would be able to find lots of organic baby food alternatives for their newborns. They were wrong. Despite the growing demand for natural organic ingredients in food, these mothers could not find the baby food alternatives they wanted, so they decided to take accountability for their situation by asking themselves, “What else can we do?” You guessed it. They started making their own organic purees for their babies. Word began to spread along with their range of organic baby food creations.
Seeing the market need and opportunity, they decided to take ownership of filling the underserved market niche for natural organic baby food. One mother was a local TV reporter, and the other was a former chef at one of Wolfgang Puck’s restaurants. Combining their training and experience, they launched a new business. Today, their baby food products are sold under the name Tasty Brand at a number of chains, including Whole Foods, Albertson’s, and Costco, and online at Amazon.com.
To read the full blog visit us at http://www.doortraining.co.in/blog/c...ccountability/
From India, Gurgaon
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Two mothers in Southern California assumed they would be able to find lots of organic baby food alternatives for their newborns. They were wrong. Despite the growing demand for natural organic ingredients in food, these mothers could not find the baby food alternatives they wanted, so they decided to take accountability for their situation by asking themselves, “What else can we do?” You guessed it. They started making their own organic purees for their babies. Word began to spread along with their range of organic baby food creations.
Seeing the market need and opportunity, they decided to take ownership of filling the underserved market niche for natural organic baby food. One mother was a local TV reporter, and the other was a former chef at one of Wolfgang Puck’s restaurants. Combining their training and experience, they launched a new business. Today, their baby food products are sold under the name Tasty Brand at a number of chains, including Whole Foods, Albertson’s, and Costco, and online at Amazon.com.
To read the full blog visit us at http://www.doortraining.co.in/blog/c...ccountability/
From India, Gurgaon
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Dear Door Training India,
The story you have quoted is more appropriate for "Marketing Management" or "Market Research." It is not suitable for accountability.
The dictionary meaning of the word accountability is "the fact or condition of being accountable; responsibility," whereas the dictionary meaning of the word accountable is "required or expected to justify actions or decisions; responsible."
Philip Kotler's book on Marketing Management is considered the bible of marketing management. He has written that the first lesson for a marketer is to fulfill the unfulfilled need or partially fulfilled need of the market. What the two mothers did was exactly the same. The need existed in the market, and they stepped in to fulfill it.
One of the sentences in your story states that "Seeing the market need and opportunity, they decided to take ownership for filling the underserved market niche for natural organic baby food."
Instead of ownership, the right word you should have used in the above sentence is "they decided to avail it of."
In the USA, these instances are not isolated. Ray Kroc started his first Quick Service Restaurant (QSR) in 1952. He succeeded because a need for fast food existed in the market. Later on, it became a world-famous chain called McDonald's.
Accountability is to take ownership of one's actions or decisions. A company is accountable for the safety of its product, a journalist is accountable for providing authentic information to the readers, and so on.
Currently, the case of the adulteration of Maggi Noodles is raging in India. If the company had accepted the adulteration of their product in the early stage of the controversy and withdrawn the product, journalists would not have blamed Nestle for a lack of accountability. Instead, they defended their actions.
When a political party suffers defeat in an election, the leaders accept responsibility for their failure and resign. The aftermath of the recently held parliamentary election in the UK is a case in point.
Final comments: Gentlemen/ladies, be cautious when writing articles. You should have checked the dictionary meaning before writing the article. I doubt the person who wrote this article has read books on marketing management. There is a clear mismatch between the example given and what is written in the later part of the blog. Hardly, this is expected from a training company!
Lastly, for a training MNC, why was there a need to promote the blog through this forum? This forum is not for promoting one's blog but for providing solutions to HR issues raised by junior members. How many times have you provided solutions to queries from needy members?
Thanks,
Dinesh Divekar
From India, Bangalore
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8072The story you have quoted is more appropriate for "Marketing Management" or "Market Research." It is not suitable for accountability.
The dictionary meaning of the word accountability is "the fact or condition of being accountable; responsibility," whereas the dictionary meaning of the word accountable is "required or expected to justify actions or decisions; responsible."
Philip Kotler's book on Marketing Management is considered the bible of marketing management. He has written that the first lesson for a marketer is to fulfill the unfulfilled need or partially fulfilled need of the market. What the two mothers did was exactly the same. The need existed in the market, and they stepped in to fulfill it.
One of the sentences in your story states that "Seeing the market need and opportunity, they decided to take ownership for filling the underserved market niche for natural organic baby food."
Instead of ownership, the right word you should have used in the above sentence is "they decided to avail it of."
In the USA, these instances are not isolated. Ray Kroc started his first Quick Service Restaurant (QSR) in 1952. He succeeded because a need for fast food existed in the market. Later on, it became a world-famous chain called McDonald's.
Accountability is to take ownership of one's actions or decisions. A company is accountable for the safety of its product, a journalist is accountable for providing authentic information to the readers, and so on.
Currently, the case of the adulteration of Maggi Noodles is raging in India. If the company had accepted the adulteration of their product in the early stage of the controversy and withdrawn the product, journalists would not have blamed Nestle for a lack of accountability. Instead, they defended their actions.
When a political party suffers defeat in an election, the leaders accept responsibility for their failure and resign. The aftermath of the recently held parliamentary election in the UK is a case in point.
Final comments: Gentlemen/ladies, be cautious when writing articles. You should have checked the dictionary meaning before writing the article. I doubt the person who wrote this article has read books on marketing management. There is a clear mismatch between the example given and what is written in the later part of the blog. Hardly, this is expected from a training company!
Lastly, for a training MNC, why was there a need to promote the blog through this forum? This forum is not for promoting one's blog but for providing solutions to HR issues raised by junior members. How many times have you provided solutions to queries from needy members?
Thanks,
Dinesh Divekar
From India, Bangalore
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Concerns About Accountability in Training Industry
It's been a week since I highlighted the basic flaw in the post. The story mentioned is evidently unfit to be included as an example of the culture of accountability. After my post, several other senior members also shared their views. One senior member has expressed the suitability of the post on this forum itself.
Notwithstanding the divergent views expressed by the learned members, the poster has remained incommunicado. Propriety from any poster, especially from a Training Company, demands reverse communication. However, the poster has spoken through silence.
Not taking cognizance of the views expressed by the seniors casts an unflattering light on the poster's high-handedness. This is the problem with the training industry. There is proverbial darkness beneath a lamp, and the poster has proved it with commitment!
Thanks,
Dinesh Divekar
From India, Bangalore
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It's been a week since I highlighted the basic flaw in the post. The story mentioned is evidently unfit to be included as an example of the culture of accountability. After my post, several other senior members also shared their views. One senior member has expressed the suitability of the post on this forum itself.
Notwithstanding the divergent views expressed by the learned members, the poster has remained incommunicado. Propriety from any poster, especially from a Training Company, demands reverse communication. However, the poster has spoken through silence.
Not taking cognizance of the views expressed by the seniors casts an unflattering light on the poster's high-handedness. This is the problem with the training industry. There is proverbial darkness beneath a lamp, and the poster has proved it with commitment!
Thanks,
Dinesh Divekar
From India, Bangalore
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