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BUSINESS POLICY & COMPETITIVE STRATEGY
UNIT 1. DEFINING BUSINESS POLICY
- Definitions: Kotter, Glueck & Jauch, Kenneth Andrews, Porter
- Strategy formulation techniques
- Discussion on planning for the present and future
- Demand forecasting techniques
- Quantitative models: Averages, moving trends, regression, factor analysis
- Significance Tests: T-Test, Chi-Square Test
UNIT 2. CORPORATE LEVEL PLANNING
- Methods to define corporate mission
- Drucker's Model: Corporation definition, customers, value time relative position (Will and Should) as per Ansoff's Strategy Gap
- Identifying S.B.Us
- Independence equation, management authority relevance
- Evaluating current business portfolio
- Growth share matrices, BCG, GE Generic strategies: Build, hold, harvest, divest with respect to stars, question marks, cash cows, dogs
- Identifying new growth areas
- Ansoff's strategy gap revisited, integrative strategies: horizontal, vertical intensive, Ansoff's Model: Diversification, concentric, horizontal, conglomerate
From India, Kolkata
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BUSINESS POLICY & COMPETITIVE STRATEGY
UNIT 1. DEFINING BUSINESS POLICY
- Definitions: Kotter, Glueck & Jauch, Kenneth Andrews, Porter
- Strategy formulation techniques
- Discussion on planning for the present and future
- Demand forecasting techniques
- Quantitative models: Averages, moving trends, regression, factor analysis
- Significance Tests: T-Test, Chi-Square Test
UNIT 2. CORPORATE LEVEL PLANNING
- Methods to define corporate mission
- Drucker's Model: Corporation definition, customers, value time relative position (Will and Should) as per Ansoff's Strategy Gap
- Identifying S.B.Us
- Independence equation, management authority relevance
- Evaluating current business portfolio
- Growth share matrices, BCG, GE Generic strategies: Build, hold, harvest, divest with respect to stars, question marks, cash cows, dogs
- Identifying new growth areas
- Ansoff's strategy gap revisited, integrative strategies: horizontal, vertical intensive, Ansoff's Model: Diversification, concentric, horizontal, conglomerate
From India, Kolkata
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Business Card Policy.doc