Please tell me the difference between vision and mission with examples. As I am an HR manager of an automation company, I need to decide it. Please help me.
You can contact me at 09899622895 or email me at vishu_017@yahoo.co.in.
Vijaishree Srivastava
From India, Calcutta
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You can contact me at 09899622895 or email me at vishu_017@yahoo.co.in.
Vijaishree Srivastava
From India, Calcutta
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Vision is a long-term goal or objective of a company framed with an intention of serving better in the future. The period may be from 20-25 years.
Whereas, Mission is a short-term objective set with a period of 4-5 years. Mission is decided most probably based on the Vision the company wants to move towards in the future.
From India, Pune
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3Whereas, Mission is a short-term objective set with a period of 4-5 years. Mission is decided most probably based on the Vision the company wants to move towards in the future.
From India, Pune
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Dear All Members,
Need of a vision that will take us to the next level. Almost all successful individuals and organizations have a powerful and inspiring vision. A positive meaningful vision of the future, supported by compelling goals, provides purpose and direction in the present.
Tom Peters brought Stew Leonard's, the world's largest dairy store, to prominence in his best-selling book "In Search of Excellence". In front of this massive store sits a six-ton rock, and carved into this rock is the Stew Leonard's company vision:
Rule No.1: The customer is always right!
Rule No.2: If the customer is ever wrong, reread Rule No.1
What a vision statement! There are others with similar rules, but what they usually mean is that the customer is right when it's convenient to have the customer be right. Not so with Stew Leonard's. The customer is always right, even when it's extremely inconvenient. And, it is that vision that permits employees to do whatever it takes to make the customer happy, even if it might mean a short-term loss.
With the vision clearly defined for an organization, the need for a path to follow arises. The path that describes key elements of why the organization exists or more clearly - what it does, with and for whom the organization does it. It provides focus, inspiration and criteria to evaluate strategic choices. The mission statement should be a concise statement of business strategy and developed from the customer's perspective and it should fit with the vision for the business.
The mission should answer three questions:
1. What do we do?
Not in terms of what is physically delivered to them, but the psychological needs that are fulfilled by using our products
2. How do we do it?
Captures the technical aspects of the business - from production to delivery
3. For whom do we do it?
Identifying the target customers: Not everyone is a potential customer, both demographic and geographic limitations exist
In short, mission conveys a fundamental sense of purpose that tells why we exist. It is a succinct representation of the enterprise's purpose for existence. For example, take two airline services with different missions. First's mission is to transport people from point A to point B. The second's mission is to entertain people at 25,000 feet. There is no right or wrong here. The difference lies in the focus of the organization. While the first one sees their purpose as providing efficient transportation, the later seeks to make flying an experience. Mission is an organization's vision translated into workable terms. Infosys's, one of the biggest Indian IT giants of the world, mission is "To achieve our objectives in an environment of fairness, honesty, and courtesy towards our clients, employees, vendors and society at large."
Just as a successful coach has a vision for putting a team together and game plans for successful execution; vision and mission provide direction for a organization, without which it is difficult to develop a cohesive plan. In turn, this allows the organization to pursue activities that lead the organization forward and avoid devoting resources to activities that do not.
From India, New+Delhi
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Need of a vision that will take us to the next level. Almost all successful individuals and organizations have a powerful and inspiring vision. A positive meaningful vision of the future, supported by compelling goals, provides purpose and direction in the present.
Tom Peters brought Stew Leonard's, the world's largest dairy store, to prominence in his best-selling book "In Search of Excellence". In front of this massive store sits a six-ton rock, and carved into this rock is the Stew Leonard's company vision:
Rule No.1: The customer is always right!
Rule No.2: If the customer is ever wrong, reread Rule No.1
What a vision statement! There are others with similar rules, but what they usually mean is that the customer is right when it's convenient to have the customer be right. Not so with Stew Leonard's. The customer is always right, even when it's extremely inconvenient. And, it is that vision that permits employees to do whatever it takes to make the customer happy, even if it might mean a short-term loss.
With the vision clearly defined for an organization, the need for a path to follow arises. The path that describes key elements of why the organization exists or more clearly - what it does, with and for whom the organization does it. It provides focus, inspiration and criteria to evaluate strategic choices. The mission statement should be a concise statement of business strategy and developed from the customer's perspective and it should fit with the vision for the business.
The mission should answer three questions:
1. What do we do?
Not in terms of what is physically delivered to them, but the psychological needs that are fulfilled by using our products
2. How do we do it?
Captures the technical aspects of the business - from production to delivery
3. For whom do we do it?
Identifying the target customers: Not everyone is a potential customer, both demographic and geographic limitations exist
In short, mission conveys a fundamental sense of purpose that tells why we exist. It is a succinct representation of the enterprise's purpose for existence. For example, take two airline services with different missions. First's mission is to transport people from point A to point B. The second's mission is to entertain people at 25,000 feet. There is no right or wrong here. The difference lies in the focus of the organization. While the first one sees their purpose as providing efficient transportation, the later seeks to make flying an experience. Mission is an organization's vision translated into workable terms. Infosys's, one of the biggest Indian IT giants of the world, mission is "To achieve our objectives in an environment of fairness, honesty, and courtesy towards our clients, employees, vendors and society at large."
Just as a successful coach has a vision for putting a team together and game plans for successful execution; vision and mission provide direction for a organization, without which it is difficult to develop a cohesive plan. In turn, this allows the organization to pursue activities that lead the organization forward and avoid devoting resources to activities that do not.
From India, New+Delhi
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Hi,
I don't agree with my friend ankdev. Mission is the reason for your existence, the purpose of your business/life. Vision supports your Mission. Vision is the direction of what you want to achieve in the future. The Vision period may vary from 3 to 25 years. The examples below explain this better.
The Mission of my life is to serve physically challenged people. My Vision is to start an institute for physically challenged people by 2010. That is how Vision supports your Mission!
Hope this helps.
PR
From Singapore, Singapore
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I don't agree with my friend ankdev. Mission is the reason for your existence, the purpose of your business/life. Vision supports your Mission. Vision is the direction of what you want to achieve in the future. The Vision period may vary from 3 to 25 years. The examples below explain this better.
The Mission of my life is to serve physically challenged people. My Vision is to start an institute for physically challenged people by 2010. That is how Vision supports your Mission!
Hope this helps.
PR
From Singapore, Singapore
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In simple terms, vision refers to where you want to see yourself after 20 years. This means what you want to achieve. Mission, on the other hand, is about how you could achieve that - the strategies you will use to reach your goals.
For example, if your vision is to be the topper of your institute, then your mission would involve getting at least 80% marks in all the semesters to achieve that vision.
From India, Faridabad
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For example, if your vision is to be the topper of your institute, then your mission would involve getting at least 80% marks in all the semesters to achieve that vision.
From India, Faridabad
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