Dear All, Can any one help me with model questionaire for Marketing Executive Selection apart from asking questions like your acheivements in your last career etc... Thanks Anu
From India, Madras
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1From India, Madras
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Good morning Anu,
Based on one of your previous communications, you mentioned that your business is S/W e-learning, etc. I have designed the marketing questions around that, but you can always modify as required.
MARKETING QUESTIONS
1. MARKET
- What is the size of the market in this country currently?
- What factors influence the market growth?
- What are the trends in the market currently?
- What are the needs of the market?
- What is the current growth rate?
2. MARKET ENVIRONMENT
- What are the opportunities?
- How do you see the opportunities?
3. COMPETITION
- Who are the major competitors?
- What are the substitutes available now?
4. ISSUES
- What are the positive issues that are existing now?
- How would you exploit them?
- What are the negative issues?
- How would you overcome them?
5. KEYS TO SUCCESS
- What are the keys to success?
6. CHANNELS
- What channels would you use to market this service?
7. MARKETING STRATEGIES
- In general terms, what market strategies would you adopt?
8. TARGET MARKET
- Who do you think will be our target market?
9. MARKET SEGMENTS
- What market segments would you focus on initially?
10. MARKET POSITIONING
- How will you position our service in the current market?
11. MARKETING RESEARCH
- Do you think it is necessary to do market research?
- What will be your approach?
12. PROMOTIONAL ACTIVITIES
- What kind of marketing promotional activities would you adopt?
13. CUSTOMER SERVICE
- What will be your customer service objective?
14. MARKETING BUDGET
- How would you estimate your marketing budget?
15. MARKETING COLLATERALS
- What marketing collaterals (brochure/newsletters/fliers/posters, etc.) would you lay emphasis on/why?
16. SALES
- How would you prospect new accounts?
17. ONLINE MARKETING
- Would you use online marketing resources/why-how?
18. COMMUNICATION MIX
- What media mix would you use/why?
- What communication mix would you use/why?
19. SALES PROCESS
- What sales process is involved in selling our service?
20. BUYING PROCESS
- What buying process is involved by our customers?
- What factors are considered in buying our service?
Regards,
Leo Lingham
From India, Mumbai
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Based on one of your previous communications, you mentioned that your business is S/W e-learning, etc. I have designed the marketing questions around that, but you can always modify as required.
MARKETING QUESTIONS
1. MARKET
- What is the size of the market in this country currently?
- What factors influence the market growth?
- What are the trends in the market currently?
- What are the needs of the market?
- What is the current growth rate?
2. MARKET ENVIRONMENT
- What are the opportunities?
- How do you see the opportunities?
3. COMPETITION
- Who are the major competitors?
- What are the substitutes available now?
4. ISSUES
- What are the positive issues that are existing now?
- How would you exploit them?
- What are the negative issues?
- How would you overcome them?
5. KEYS TO SUCCESS
- What are the keys to success?
6. CHANNELS
- What channels would you use to market this service?
7. MARKETING STRATEGIES
- In general terms, what market strategies would you adopt?
8. TARGET MARKET
- Who do you think will be our target market?
9. MARKET SEGMENTS
- What market segments would you focus on initially?
10. MARKET POSITIONING
- How will you position our service in the current market?
11. MARKETING RESEARCH
- Do you think it is necessary to do market research?
- What will be your approach?
12. PROMOTIONAL ACTIVITIES
- What kind of marketing promotional activities would you adopt?
13. CUSTOMER SERVICE
- What will be your customer service objective?
14. MARKETING BUDGET
- How would you estimate your marketing budget?
15. MARKETING COLLATERALS
- What marketing collaterals (brochure/newsletters/fliers/posters, etc.) would you lay emphasis on/why?
16. SALES
- How would you prospect new accounts?
17. ONLINE MARKETING
- Would you use online marketing resources/why-how?
18. COMMUNICATION MIX
- What media mix would you use/why?
- What communication mix would you use/why?
19. SALES PROCESS
- What sales process is involved in selling our service?
20. BUYING PROCESS
- What buying process is involved by our customers?
- What factors are considered in buying our service?
Regards,
Leo Lingham
From India, Mumbai
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