My name is Sarada, and we have started a consultancy. Please give me ideas and tips on how to get clients. Most companies are looking for consultancies with years of experience, which we don't have. Please let me know how we can convince and win contracts from these companies. How can we get contacts? Any strategy would be helpful.
Regards,
Sarada
[Email Removed For Privacy Reasons]
From India, Bangalore
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Regards,
Sarada
[Email Removed For Privacy Reasons]
From India, Bangalore
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Do you have any experience in HR, and have you worked in any consulting firm? If yes, have you ever established and maintained a database of contacts that you usually come across with clients? These questions are important for you to develop and lay the foundation for your new career.
Targeting a Niche
Most independent consultants target a niche that sets them apart from other providers. For example, you can focus on companies located in a specific geographic area or cater to companies in a particular industry.
Organizing Your Business
Organize your business with the assistance of an accountant and a legal representative. They can help you determine whether to incorporate, form a partnership, or remain a sole proprietor. Start marketing yourself by obtaining recommendations from known business people who you believe can assist you with existing contacts.
Once you secure a client, ensure you demonstrate your credibility in providing resources with a quick turnaround time.
Good luck!!
From India, Visakhapatnam
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995Targeting a Niche
Most independent consultants target a niche that sets them apart from other providers. For example, you can focus on companies located in a specific geographic area or cater to companies in a particular industry.
Organizing Your Business
Organize your business with the assistance of an accountant and a legal representative. They can help you determine whether to incorporate, form a partnership, or remain a sole proprietor. Start marketing yourself by obtaining recommendations from known business people who you believe can assist you with existing contacts.
Once you secure a client, ensure you demonstrate your credibility in providing resources with a quick turnaround time.
Good luck!!
From India, Visakhapatnam
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Adding to Sharmila's insightful comments, here is my two cents' worth:
The Biggest Mistake Consultancies Make
The single biggest mistake any consultancy makes is to open their doors prematurely. Think about it. Imagine if you were opening a shop instead of a consultancy. Would you open its doors for business when half or more than half of your shelves were still empty? Would you open its doors for business if the interiors and fit-outs were incomplete? Would you open its doors if you hadn't worked out robust vendor delivery arrangements? This list can go on, but I am sure you get the gist of where I am heading.
Essential Preparations Before Opening Doors
The number one question before looking for customers (opening doors) is to have done thorough back-end work.
- Do you have a comprehensive product list (catalog)?
- Is each product explained from the customer's perspective?
- Does the business have the capability to deliver its menu items?
- Do you have a professional and crisp-looking website?
- Do you operate on a Gmail email address, or do your email addresses have unique domains - the same as your business name?
- Have you prepared a marketing plan?
- Are the owners/partners accountable to that marketing plan?
- What is your consultancy's unique selling proposition (USP)?
- Do you have corporate mission, vision, and value statements?
- Do you have a pricing structure that can be clearly communicated to clients with zero delay?
- Do you have dummy products to show to prospects?
- How do you intend to integrate your business on social media?
- Does the business have a thorough business plan?
- Does that business plan have a stringent financial plan?
Once again, what I've provided you above is only a snapshot of the arduous work that business owners have to put in BEFORE they can even think of opening the front door of their shop (consultancy) to customers.
I know you're searching for direct answers on how to get clients - and I haven't provided those to you here. But, there's logic to my madness. And that logic is that once you get the back-end work sorted out, your answers will magically start appearing right before your eyes. Believe me!
How do I know? I've walked every step (and hundreds more) of what I've suggested to you here. And, my journey was over 6 months prior to opening my doors. That's why I still exist and am growing wonderfully 2 years later! And, the magic is that it really works!
Today, prospects call me. Of course, I still make sales calls, but the magic is that more than half my business comes from prospect-initiated calls. For that to happen in a non-pan-India and non-national-brand-training-business is an awesome achievement - by any measure.
Did it take time? Of course! Did it take money? Of course! Did it take effort? You'd better believe it!
I hope I've been able to add to your internal conversation!
Take care and all the very best!
Regards
From India, Gurgaon
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The Biggest Mistake Consultancies Make
The single biggest mistake any consultancy makes is to open their doors prematurely. Think about it. Imagine if you were opening a shop instead of a consultancy. Would you open its doors for business when half or more than half of your shelves were still empty? Would you open its doors for business if the interiors and fit-outs were incomplete? Would you open its doors if you hadn't worked out robust vendor delivery arrangements? This list can go on, but I am sure you get the gist of where I am heading.
Essential Preparations Before Opening Doors
The number one question before looking for customers (opening doors) is to have done thorough back-end work.
- Do you have a comprehensive product list (catalog)?
- Is each product explained from the customer's perspective?
- Does the business have the capability to deliver its menu items?
- Do you have a professional and crisp-looking website?
- Do you operate on a Gmail email address, or do your email addresses have unique domains - the same as your business name?
- Have you prepared a marketing plan?
- Are the owners/partners accountable to that marketing plan?
- What is your consultancy's unique selling proposition (USP)?
- Do you have corporate mission, vision, and value statements?
- Do you have a pricing structure that can be clearly communicated to clients with zero delay?
- Do you have dummy products to show to prospects?
- How do you intend to integrate your business on social media?
- Does the business have a thorough business plan?
- Does that business plan have a stringent financial plan?
Once again, what I've provided you above is only a snapshot of the arduous work that business owners have to put in BEFORE they can even think of opening the front door of their shop (consultancy) to customers.
I know you're searching for direct answers on how to get clients - and I haven't provided those to you here. But, there's logic to my madness. And that logic is that once you get the back-end work sorted out, your answers will magically start appearing right before your eyes. Believe me!
How do I know? I've walked every step (and hundreds more) of what I've suggested to you here. And, my journey was over 6 months prior to opening my doors. That's why I still exist and am growing wonderfully 2 years later! And, the magic is that it really works!
Today, prospects call me. Of course, I still make sales calls, but the magic is that more than half my business comes from prospect-initiated calls. For that to happen in a non-pan-India and non-national-brand-training-business is an awesome achievement - by any measure.
Did it take time? Of course! Did it take money? Of course! Did it take effort? You'd better believe it!
I hope I've been able to add to your internal conversation!
Take care and all the very best!
Regards
From India, Gurgaon
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