Seeking Help to Craft an Engaging Email for Our Office's "Save Electricity" Campaign

Dear All,

I want to write a piece for an initiative that we plan to launch in our office to save electricity. I have created the content for the mailer but require your assistance in drafting the mail to introduce this initiative.

Kindly collaborate with me on the email write-up for the "Save Electricity" campaign for our employees.

Thanks in advance.

Regards, Bipin Sharma

Your first step is to make a list of the ways you currently think they are wasting electricity and deal with that problem first.

Role and Influence in the Organization

To make any difference at all, directives on saving electricity must come from the top. What is your role in the organization? Do you command enough power to make people listen to you?

Effectiveness of Campaigns

Fancy little campaigns of the type you envisage are all well and good, but I can tell you from personal experience, they don't work. Employees are not interested. Their only question is, "What's in it for me?" Think about carrot and stick. If you want to change behavior, there needs to be a reward to encourage people to change.

Defining the End Goal

What is the end goal? To reduce the electricity costs by 1000 rupees, 10,000 rupees, what? You need to think this through with a lot more detail. Based on your post, I'd say you have a half-baked idea that is doomed to fail.