Dear Suraj Rawat,
Occasionally, seminars are conducted on the topics like "HR Role in Branding". This a good topic for discussion and the panellist who speak in this seminar, talk about what dynamic role HR can play in branding. However, most of the time, the panellists never give actual examples of what did they do to promote the company's brand or organisation's brand or the HR Department's brand. The attendees of the seminar get elated as the seminar takes them to the world of fancy. After taking this flight to the fancy, they get caught in the routine hustle-bustle of their job.
"Branding" is essentially a domain of marketing. Marketing professionals promote the brand of a product or service. In a few organisations, exclusively brand managers are also appointed. However, branding requires budgetary allocation. Building a brand is not like building castles in the air as the latter does not require funds.
Therefore, the question arises, if HR wants to build the brand of their company, then do they have budgetary allocation? In a large number of companies, be they public limited or private limited, the HRs do have not much say in regular budgeting activity. They just have to put up with what their bosses allocate. Against this backdrop, asking for a budget for HR branding is a far cry.
In this age of the internet, all the information is readily available at the fingertips. Yet, if the need is felt to raise a query on the public forum to know about the basic concepts, then it speaks volumes about those who raise the query. Those who grapple with the fundamentals of searching for information, should they be worrying about the concepts of the very advanced stage of HR?
Thanks,
Dinesh Divekar