Hi John, I think the problem is elsewhere. There was a time when HUL jobs were considered permanent. No one would be foolish enough to let go once they secured a position. Today, that is no longer the case, and it seems they have not taken this into account. Nowadays, individuals are becoming managers at the age of 30 (I mean genuine managers, not just holding the title) and are assuming top management roles at 35 or 40.
Furthermore, loyalty is not as prevalent anymore, with few planning to retire from the same company (except perhaps in the Tata Group). People now seize opportunities and switch jobs, similar to how individuals move from other companies to HUL.
The company selects their 'stars' based on performance, which is matrix-driven. I have personally met a few of them, and for the most part, they are talented. However, today, they have options. If they can boost sales in a territory by 35%, other companies will offer them higher-paying positions. If they do not see growth opportunities at HUL, they will choose those companies, and loyalty no longer plays a significant role. There was a time when they would not even consider leaving HUL for another company (except for P&G or ITC). Nowadays, they face competition from other companies...