Choosing Between a Small Digital Marketing Agency and a Big MNC: What Would You Do?

Hello, I have been working for the past 4 years as a digital marketing freelancer, but now I am seeking a full-time job. I have recently completed my graduation and am currently pursuing an MBA through distance learning.

Job Offer Comparison

I have received an offer from a digital marketing agency that consists of only 4 employees, offering a monthly salary of around 20k to me. Alternatively, I have another option to join an MNC called "Optum," a part of United Health Group, in Gurgaon in the claims associate profile.

Seeking Advice and Opportunities

I would appreciate your advice on what I should do next. If you are aware of any major companies in the digital marketing sector where I could apply, I would be grateful for your assistance.

Dear Thisisanonymous,

Working for both small and large companies

Working for both small and large companies has its advantages and disadvantages.

If a small company grows, you may have the opportunity to advance to a senior management position more quickly. Due to the limited number of employees, the working environment is generally more flexible.

However, in small companies, systems and processes are often not well-established. Standard operating procedures (SOPs), policies, and other essential documentation may be lacking. Work is often conducted based on verbal instructions. Additionally, smaller companies, such as those with only four employees, may not offer benefits like Provident Fund (PF) or Employee State Insurance (ESI). Female employees might not be eligible for maternity leave in such organizations.

Advantages of working in larger companies

On the contrary, larger companies typically have well-defined systems and processes. Working in such an environment can offer several advantages. By learning and implementing these procedures effectively, you can carry this experience forward to future roles. Moreover, larger companies often provide statutory benefits such as PF, ESI, and gratuity. You may have the opportunity to work under dynamic managers, gaining valuable insights into different management styles. Furthermore, working in a larger company may open doors to other departments and diverse experiences. Awards and recognition, like "Employee of the Year," are also more common. Interacting with professionals from various disciplines such as HR or Finance can enhance your knowledge. Lastly, the reputation of a well-known company can enhance your resume significantly.

However, the downside of working in a larger company is feeling like a small fish in a vast sea. No matter how significant your role, the company will always be much larger and more extensive.

In conclusion, both small and large companies offer unique benefits and challenges. The decision ultimately rests with you.

All the best!

Dinesh Divekar

Career Decisions in Digital Marketing

It all depends on what your passion is. Would you like to build a career in digital marketing? Do you think you have enough expertise to land a job where you can earn a salary of 40-50K or even more?

Only you know the answers to the above questions. If you aspire to pursue a career in digital marketing, why settle for 20K? Aim for a higher-paying job. Anyone with 4 years of experience in digital marketing and competence can secure a job with better pay than 20K.

Post your requirements on LinkedIn, and I am confident you will receive some interview offers for higher-paying positions.

I believe you need to decide whether you want to pursue a career in digital marketing or join a large company at an associate level and start from scratch. You already have 4 years of experience in digital marketing. Why let it go to waste?

Hello, greetings of the day. Many people have given you a lot of suggestions, but I'll provide you with a true (bitter) path for the same.

1. You should consider joining "Optum," which is a part of United Health Group in Gurgaon, as a claims associate. Alternatively, look for any other big company with a large or medium package. Make sure to know all the details about the company.

2. In the field of digital marketing, most companies outsource their work to franchisees or small companies. They do not typically employ digital marketing executives directly, and the payment is often minimal for a long time.

3. If you continue working with small companies or freelancers, your future may be limited. Until you secure a position in a big company with a substantial package, you cannot build a strong future. For this reason, you might consider leaving the digital marketing field.

Wishing you the very best of luck. Bye.