You are a product manager for a line of bedroom furniture, and have released for sale the company’s newest collection of beds, dressers, armoires and nightstands. Due to quality and production problems, release of the collection was delayed, with corresponding negative impact on company sales. You remain skeptical of the furniture’s quality, but was under tremendous pressure to authorize the selling of the new furniture. As part of your introductory marketing efforts, a sample bedroom set (bed, dresser and nightstand) will be distributed to 10 women across the country, with the understanding that they will post their reviews on various sites on-line. Obviously, positive reviews would benefit sales.
You’ve just received an email from the shipping and receiving manager. While not part of the normal customer shipping process, she has asked if you’d like her and her team to hand pick, inspect and, if necessary, repair or replace the sample furniture pieces that will be sent to the 10 women. The manager wants to know if you’d like her to ensure the quality of all the pieces, thereby almost guaranteeing positive reviews of your product. So…what would you do?
You’ve just received an email from the shipping and receiving manager. While not part of the normal customer shipping process, she has asked if you’d like her and her team to hand pick, inspect and, if necessary, repair or replace the sample furniture pieces that will be sent to the 10 women. The manager wants to know if you’d like her to ensure the quality of all the pieces, thereby almost guaranteeing positive reviews of your product. So…what would you do?