Before we provide any suggestions, please clarify why you need to do cold calling. What is the product you are selling, who is your target customer, and do you conduct cold calls via telephone, etc.?
Additionally, please confirm whose interviews you are conducting. Are these job interviews? What is the educational background of the candidates, and what positions are they applying for?
Without clear information, it is difficult for us to offer appropriate suggestions.
Experience and Perfection
For Mr. V.M. Lakshminarayanan: You mentioned that "experience make Men perfect." The correct adage is "practice makes a man perfect." However, even this adage has a flaw. Can wrong practice make someone perfect? Certainly not! Thus, having a guide or mentor who can provide corrections is essential.
The Myth of Experience
The concept of "experience" is often considered mythical, particularly in India. If the experience of interviewers were the sole criteria, many industries would not face high employee turnover rates. Employee retention is a significant challenge today, and one of the contributing factors is incorrect recruitment practices. Despite interviewers having extensive experience in hiring, they still make mistakes in selecting the right candidates.
Thank you,
Dinesh Divekar