Dear Ankush,
Before we give any kind of suggestions, please confirm why you need to do cold calling, what is the product, what is the customer profile, do you do cold calling through telephone and so on.
Secondly, confirm to us whose interview do you conduct, are these job interviews, what is the education level of the candidates, for what designation these candidates apply and so on.
Unless we have clarity, we cannot give any suggestions.
For Mr V.M.Lakshminarayanan: - You have written that experience make Men perfect. The correct adage is practice makes a man perfect. However, there is a flaw in this adage also. Will wrong practice make anyone perfect? Of course not! Therefore, one needs a guide or mentor who corrects.
Nothing is as mythical as "experience" at least in India. If the experience of interviewer were to be the yardstick, then various types of industries would not have faced the problem of employee attrition. Today employee retention is a big challenge and partial cause of the exit of the employees is the wrong recruitment. Though the interviewers have long experience of recruitment, even they end up in recruiting wrong persons.
Thanks,
Dinesh Divekar