KRA is Key Result Area, and KPI is Key performance index / indicator. With out KRA fixed at the beginning of the financial year, the KPI based on KRA.
For example you are fixing a KRA of 20% more profit to be achieved, and KPI could be 10% from the 'new customer' and another 10% from the 'existing customer'.
Another example is, on cost reduction of 20% KRA fixed at the beginning of the year, out of which the performer KPI could be fixed 10% from existing supplier, and 10 from the new supplier.