Dear colleague,
Your challenge is retaining marketing people who bring business or service customers. You need to analyse reasons for leaving your organisation.
That apart , you need to introduce attendance incentive or/ and sales incentive. Attendance incentive can be made payable once in a year after minimum attendance of 240 days. It can be cash incentive. For sales incentive, devise payment scheme linking to achievement of set sales target.
This is an off-hand suggestion and has to be tailor-made to your specific needs.
As regards, leave rules, the same are governed by State Shops Act and follow the same.
Regards,
Vinayak Nagarkar
HR-Consultant