Dear Richa,
Dineshji, Nathroa Sir, and all the respected members have given excellent insight on the subject. I appreciate the way our seniors are guiding us.
In my view and experience, process-oriented, procedure-based organizations usually have a very strong base and management with the latest technology at hand to take care of systems at work, including training, which is one of the most important parts from the beginning to the end.
However, the most important aspect for any organization is their people (employees). They are assets of the organization. I would, therefore, say, "Look after the staff first and they will take care of every customer." Here, I am referring to people-oriented organizations where culture, environment, facilities, accessibility, and awareness are essential before implementing processes and procedures.
I strongly recommend the policy that if people are taken care of and trained to know their responsibilities and accountability, the objectives of both employee satisfaction and organizational goals can easily be achieved. Discipline is good, but too much micromanagement ruins professional relationships. Leaders don't micromanage; they simply manage and keep things simple for everybody.