Dear Manali, I handle training on a variety of subjects. One of them is "Effective Selling Skills." My approach towards training is given below:
Uniformity in Handling of the Sales Call: The essence of selling lies in bringing uniformity to the sales call. Whoever handles the sales call, the process of handling should be the same. The benefit of having your own process is that salespersons may come and go, but the process will remain with you and, over time, it will get enriched further. When I design the sales process, I embed soft skills like listening skills and questioning skills into the process itself. Hence, no separate training is required to master these skills.
Preventing Objections: My sales training is based on SPIN selling—a selling process prepared by Huthwaite Inc. This process is exclusively prepared for B2B or B2C sales. This process-based selling is proven and designed after monitoring 30,000 sales calls around the world. The traditional method relies on "objection handling." However, SPIN selling depends on "objection prevention."
Preventing Sales Negotiations: Most sales negotiations happen on price. Salespersons create room for negotiations because they push their products through the features of the product. However, if the products are sold on their benefits, it helps in preventing negotiations. SPIN Selling is handy in preventing negotiations as well.
Confirm your email ID, and I shall provide you with further details of the training program. To refer to the program structure for the 3-day Training Programme on
Effective Selling Skills, click on the hyperlink.
Thanks,
Dinesh Divekar