Facing Tough Competition in My Chit Business: How Can I Attract More Customers and Talent?

I have been running my chit business for the past 5 years. As I am struggling to sustain my business due to intense competition, I have tried various promotional activities such as newspaper advertisements, paper inserts, and other promotional tactics. Despite all my efforts, I am not receiving a satisfactory response from customers. I have also posted recruitment ads in newspapers and engaged consultants to find suitable candidates, but I am still facing challenges in attracting the right talent. I would greatly appreciate it if you could provide me with guidance on this matter.

Dear Suresh, the challenges you are facing are due to two reasons. First, there is a lack of market research before starting your business. Second, there is an inability to prepare a business plan. Please note that this plan is for our own purposes and is different from the one we submit to the bank to get a loan.

Anyway, you may click the following links to refer to my past replies:

- [Past Reply 1](https://www.citehr.com/241975-i-want-start-business-call-center-mira.html#post1109999)
- [Past Reply 2](https://www.citehr.com/260478-starting-new-organization.html#post1181231)
- [Strategic Marketing Plan](http://www.businessplans.org/market.html)

As far as getting the right people is concerned, not being able to find them is a challenge that most Small and Medium Enterprises (SMEs) face. Every candidate wishes to work for a branded company, and those who do not get a chance to do so end up working for non-branded companies. However, every company has to pass through this phase. Since your sales have not picked up, you continue to face this predicament even after five years.

For further queries, feel free to [contact me](https://drive.google.com/file/d/0BwFZpLigNaA5TnVXck53a1RycU0/view?usp=sharing). I might be able to provide my consulting services.

Thanks,

Dinesh Divekar