Dear Paulomi,
Declining a job offer is a malaise that haunts all industries. Nevertheless, we need to investigate the reasons for it and corrective measures.
Reasons for Declining Job Offers
The first reason could be the lack of seriousness of the candidate. Possibly, they could be attending the interview just to test the waters. When they do not find an attractive offer, they back out. Therefore, you must check the quantum of the raise that you are ready to offer.
The second thing is about the work environment or the location of the company. Nowadays, job candidates prefer a neat and clean environment and dislike worn-out buildings or interiors. How does your office or work area look? Does it have a modern or dated appearance?
The third thing is about the quality of the interviewer. Does he/she have a habit of bossing around and treating job candidates the same way? If the interviewer is unfriendly or sends a signal that he/she will have tight control over administration, then it could dissuade job candidates from joining the company.
The fourth is the brand image of the company. Is yours a national brand, a state-level brand, or no brand at all? Everybody likes to work in a branded company, and job candidates resist joining a company with a low brand image. I have seen many top-notch companies paying remuneration lower than the market standard, but they have a very strong brand pull. Candidates are attracted to the brand and forego the high remuneration. Of course, they do not stay for long, but every day spent in the company adds value to their CV!
Lastly, does your company have a negative reputation in the job market? Some companies have a habit of sacking employees left and right. This continues for a few years, but over time, it creates a negative brand image in the job market. Ex-employees are supposed to be positive spokespersons for the company. But what if they turn into negative spokespersons? With so many channels of social media at their fingertips, it does not take long to spread the wrong message.
These are some of the reasons that I have cited. You may discuss with your superiors about the job candidates backing out. Do the analysis and inform them how many candidates backed out and in what span of time.
Impact of Candidate No-shows
Backing out by job candidates or no-shows spell nightmares for the company. In the case of replacements, the resigning employee resigns but the newcomer does not join. This hampers the smooth workflow and could impact customer satisfaction. The extra workload could be demotivating for existing employees. Therefore, this matter needs to be looked into with due sensitivity.
Thanks,
Dinesh Divekar