Branding & Offer Decline Control Techniques

Need few possible suggestions:
We have been in the industry last 19 years and we are looking at Exploring option up North,
We want to place some of our resources at client location, We have no office there and want to open after reaching considerable size.
We see there are few declines happening with quoting various personal reasons , but my strong feeling is that they are not aware of our company and bit worried ..
Please suggest few options of branding and how to motivate people to join us.
Regards
SYE

Dear SYE,

Your problem is not due to lack of brand awareness in northern part of India as such. Just because of unwillingness of the few job candidates in sequence, you cannot correlate their non-acceptance of the job with the brand image of the company. There are several cases wherein Head Offices are located in Mumbai, Bangalore, Chennai, Hyderabad etc and they have staff at Delhi, Patna, Kolkata etc. Many times they work from home.

I feel that the problem could be due to wrong Job Description (JD) posted at job portal or the newspaper ad. I recommend you mentioning clearly that the person employed will work at client's location. However, his reporting authority will be at HO of your company. Tell the candidate that your client will make arrangement for his office.

How about interviewer? Has he been trained sufficiently on the interview handling skills? Instead of projecting image of the company, is interviewer, projecting his image of being south Indian and thereby creating hesitation in the mind of the interviewee?

Thanks,

Dinesh Divekar