What is your product or service? What type of sales do the salespersons engage in? You cannot conduct performance appraisals for salespersons in isolation. It seems that you do not have a proper Policy on Performance Appraisal (PA) in place. When employees join the company, during induction, they should be informed about when their appraisal will take place.
Salient Features of the Performance Appraisal Policy
a) Appraisals may be conducted quarterly. The appraisal cycle of one year is too long. However, a salary hike may be implemented on the 1st of April or 1st of October.
b) For employees who join in between, the policy should outline when their first PA will take place.
c) The percentage of salary hike should be linked to the PA score.
The key point is that PA focuses solely on individual performance. To enhance this, we need to look beyond and measure business performance. To achieve this, a well-designed Performance Management Systems (PMS) policy is necessary. There was a query in this forum regarding PMS, and I have provided a response to that post. You can refer to it by clicking the following link:
https://www.citehr.com/511936-pms-company.html
Though the title of the post is specific to IT companies, the response is applicable to all industries. Within the provided link, you will find several other related links. I recommend going through them patiently to enhance your understanding of the subject.
For any further queries, feel free to contact me on my mobile number.
Thanks,
Dinesh Divekar
[Phone Number Removed For Privacy Reasons]