Dress Culture and Corporate Culture
Dress culture or code is one of the external manifestations of culture. When you visit a five-star hotel, you'll notice that everyone, from the receptionist to the General Manager, is well-dressed in suits, sarees, and presents themselves in a very professional manner. They are polite, customer-friendly, and have a good way of communicating.
Beyond External Manifestations
What truly constitutes corporate culture goes beyond external manifestations like dressing and outward smiles. It involves genuine customer interest. Many companies fail in this aspect. For many, closing the sale or service is the primary target, and then the smiles fade away. Customer service in many large companies often fails, and customers spend a lot of time just trying to reach a human voice in the call center.
A Personal Experience
I had a friend who got his CV made from one of the premier job sites. The salespeople were persuasive and charming until he paid for the CV and other services. After that, when interview calls failed to materialize, the sales team smoothly washed their hands off, saying that this aspect is handled by other teams.
The Importance of Genuine Customer Focus
This situation highlights poor corporate culture, where claims are made just to secure a sale, with no real intention of fulfilling promises. One of the most important aspects of corporate culture is genuine customer focus and prompt service.