Dear Amanta, While conducting a poster-making competition to achieve the sales target is fine, I have a different perspective. In reality, sales occur when there is a supportive infrastructure in place. This supporting infrastructure includes:
- Ensuring that all salespersons handle sales calls in the same manner.
- Monitoring the sales process by a field sales trainer.
- Creating records to evaluate sales calls.
- Developing knowledge assets for future sales, understanding why customers buy or don't buy.
While posters may serve as reminders for salespersons about the given targets, they alone will not help achieve those targets. Therefore, if you have not already addressed these broader issues, my humble suggestion is to prioritize these aspects first.
Thanks,
Dinesh Divekar
"Beware of false knowledge; it is more dangerous than ignorance."