I appreciate you and all those wonderful people who have also offered you their time and thoughts for the query you've raised. I'm sorry, I can't give you a direct reply, as one doesn't have the real data to offer solutions off the "cuff." There is no one "chair" that fits all sizes of people. Read this through with "patience" and you will get a lot of information. In the end, you will also have a lot of questions that you need to ask yourself and answer. If you think you can do this and then share your thoughts, it's quite possible that you may get solutions to stem the "rot of attrition" in your growing company, which seems to be already offering some exciting inducements to make people get engaged.
A Little Bit of History - Before We Try Solving the Mystery
Attrition is an age-old phenomenon. I've had several opportunities in my career, especially in IT, dating back to 1987. Companies, as everyone knows, start off small, and so it's called a "start-up." The period that I am talking about didn't pose serious competition domestically, but to earn a breakthrough into companies in the US and the lure to earn foreign exchange and money was the challenge. People would do everything to earn this break. And some companies were there at the right time, with the right people doing the right thing, so there is very little doubt as to why they succeeded. The rush for talent was there, but not as much as it increased worldwide nearer to the Y2K and immediately after until the emergence of the DOT.COM boom and subsequently the burst of the "bubble" and then the downturn. The industry was more cautious in its approach in all aspects - recruitment, finance, etc., and naturally, therefore, people were beginning to pick and choose people whom they could bet on going forward. On the other side, technical people also started picking and choosing - some went to dream companies, technical growth, some were bent on only on-site assignments, etc., so the cat-and-mouse game started.
Sadly, though it is still prevalent, the struggle for start-ups has been more or less the same. You need to sell the company a lot harder than, say, you have to sell a better-known company, where you need to concentrate on this sequence - only on the role, technology, growth, and compensation (the prospect would like to hear this though the prospect's priority and sequence may be different). After a round or two of talks, this deal is concluded, and engagement gets going, assured for at least three years, which is when the resource might plan the next move. If the company has assignments that can take people overseas on on-site assignments, then this mantra is used for extending the careers.
On the other side, a "start-up" may only have to rely on the "integrity" and reputation of the promoters working on the latest technologies along with some solid techies handling the leadership positions, and also having some projects in the pipeline, to get the company going. If one gets this combination, then it is the effort of everyone, not just the HR, to get more people excited and interested in joining the company to work. And mind you, everyone who comes to meet you as a prospect will give the start-up company a feeling that he/she is doing the company a favor by risking his/her career in joining a relatively unknown company, despite having a market for himself/herself. This is a reality with which you have to live and contend; I see no escape. Once the resource decides to come on board, the first motivator is compensation; the rest are not major factors. There are exceptions in this regard, but they are very few. This doesn't end here; you need to be consistent with your policy statements, employee relations policies, etc., to keep the system moving, which means you in HR are often under scrutiny by the promoters and the management on one side and on the other, the employees enjoy the upper hand as they only need to raise their voice to see that the leadership is alerted. Without going into too many details, things will get aligned in a manner that HR will have to play the "subjugated" role, taking instructions all the way, and maybe also be deemed as not so good, not so effective, or worst to be deemed as "useless." In fact, people are also known to make a sweeping comment that "Oh! these HR People are all like that, hopeless people, who don't understand the reality, etc.,"
What Then Might Be the Prime Reasons Why People Leave
Some of the prime reasons why people leave are their inability to handle stress, monotonous work, company policies, lack of career growth, problems with senior people, no on-site possibilities, not enough money, not enough increments, unfair/biased treatment, too much micro-management, rigid rules and regulations, lack of trust in the management, leadership, and maybe colleagues too, inconsistent interpretation of policies, the list can go on... There can be multiple reasons for leaving, whether it's a well-known company or a start-up.
What Then Are the "Drivers of Engagement" Specifically for Smaller Start-up Companies
It's important that the company works in laser-sharp/latest technologies. If there is a "bouquet of the latest technologies," even better. For instance, Mobile - Android, iPhone, Windows/JEE/.Net/PHP/Oracle, and with clients who can assure a reasonably good quantity of work, ensuring that no one gets sidelined onto the bench.
Regular on-the-job training programs, be it on technology/managerial/leadership, behavioral, or whatever, depending on the need of the company to meet the present demand or prepare for the future. All of this should enable the employee to make his/her profile seem good and rich.
The other aspects that follow:
- Market-equivalent salary, without too many deductions but with a bucketful of benefits
- Sizably good increments annually after review
- Regular feedback and dialogue with superiors
- Recognition and rewards on a regular basis to keep them engaged
These are aspects that you will want them to understand and know, but the employees might not think so.
Employee perceptions of job importance, clarity of job expectations, career advancement/improvement opportunities, quality of working relationships with peers, superiors, and subordinates, perceptions of the ethos and values of the organization, effective internal employee communications.
If these are the realities, then, now for the encouraging factors, which is what you need to find out how it is in your present organization:
1. Are you suitably qualified with a relevant degree in the subject and experienced enough to stand up and talk for yourself?
2. Do you enjoy the support of the promoters, leadership, and the management?
3. Are you sufficiently equipped with the right resources - to handle your responsibility - even basic things like a neat workplace, a system with the right software, adequate support systems in terms of administration, accounts, and housekeeping (or are you one in all)?
4. How do people perceive you as an individual?
5. How good an influencer are you?
6. Are you well-read - especially on contemporary management/industry subjects, etc?
7. Does the office have a professional look and atmosphere?
8. What is the management style - participatory or what else?
9. Is the company engaged in the latest technologies, and do they have the right people in the right places, doing the right thing for the right customers?
10. What would the USP (Unique Selling Point) of your organization be?
11. What would be your EVP (Employee Value Proposition) to attract new talent?
12. What do the current employees think about the organization, and what would they want it to be like?
13. Were you able to get any useful information from any of the employees leaving the company so that you can examine what can be done to address the issue?
14. Lastly, are you confident of hanging on despite the carnage around you?
15. Also, ask yourself whether you will be able to do this alone or you would want some professional HR Advisors from external sources, and whether the management would be open to seeking advice from specialists to redeem the future of the company.
That's it for now.
Best wishes and warm regards,
TSK. Raman
[Phone Number Removed For Privacy Reasons]
[Email Removed For Privacy Reasons]