Working in marketing, that too in field, is uncontrollable area by Office Manager. Most of the companies see that their field personnel achieve their targets, and these MEs also take utmost care that business assigned to them is well achieved, thru their regular contacts and personal touch with Customers. Once this is done, they feel that they are at liberty to do anything, or not to obey sincerely, instructions given by office people.
If Office instructs them to meet any new customer, they are not much bothered, or will act as per their own wish. They always have feelings that because they work in hot sun or under heavy showers or make tedious travelling, company gets revenue. To some extent this is true, however, one has to oblige instructions from HO/ seniors, and always maintain discipline in their working habits.
If a person is in continuous faults or always disobedient, action must be taken. But Management should be prepared to loose the business (ofcourse, it will be only for short period), if the concerned person decides to hamper company’s sales adversely.